Get your customers on board
In the preference center your customers decide for themselves via which channel and on which topic they wish to receive information. In interaction with the BSI Customer Suite, you increase transparency toward your customers, thus laying the foundation for a sustainable customer relationship.
Three factors that make the difference
Invite your customers to use the preference center. Show them the data you collect about them and ask them to maintain, add to, and refine it together with you. Everything that happens in the preference center is available in the BSI Customer Suite in real time – and vice versa.
Every customer journey can travel through your preference center, automatically prompting triggers based on changes in the customer’s data. Your center thus acts as a switching point and your customer experiences what real personalization feels like.
A preference center is an easy way for customers to handle consent management themselves, independent of customer service or service hours. You, in turn, are always protected thanks to the real-time customer journeys and effortlessly comply with data protection regulations.
Self-service Customize data yourself
Use self-service not just to outsource work to the customer and thus saving costs. Get your customers on board, lower the inhibition threshold for cooperation, and become transparent. This increases customer satisfaction and strengthens trust in your business. This way, not only will you improve customer relationships, but you will also receive more relevant information about your customers – which you can then use in further hyper-personalized campaigns.
Personalized communication Preferences become advantages
With a preference center you create the basis for persuasive communication. Offers better match your customers’ interests, increasing the likelihood for a successful response. According to the interests maintained by the customers themselves, BSI triggers “next best actions” which present your customers with the right content, at the right time, and on the right channel. You can track in real time whether and how customers react to these actions and can then further personalize the customer journey. This way your customers control their own customer experience through their behavior.
Precursor to a customer portal Go new ways of communication
A preference center generated with the BSI Customer Suite naturally features two-step authentication and shows you all data in real time in a customer-specific format. This includes transactions, communication history, next best products, messages, as well as document downloads and uploads. The preference center is thus only a few clicks away from a real customer portal, generated via the BSI Customer Suite.
The BSI Customer Suite
Digitize the customer relationship and create unique experiences – automated, in real time, and across all touchpoints.