Insight Benefit from data intelligence

Do you already turn your customer data into customer intelligence? Do you know which of your activities are effective with your customers? And how to move leads through your sales funnel? With BSI Insight, you get powerful analytics, easy to understand reporting dashboards, and the option to support your decisions based on data. BSI gives you direct access to business intelligence.


Data empowerment Instant access to business intelligence

As a marketing, sales, and service manager, you can directly access all relevant customer data with Analytics from BSI. You can run analyses, create reports, test assumptions, and find answers to your questions without having to go through the data warehouse (DWH) or business intelligence teams. In other words, the subject-matter experts are empowered with data.

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Urs Frick, Insight Expert at BSI

To be effective, customer and lead management require insights. Companies need to know what works and what doesn’t. Everyone has data, but to gain insights from data, you need the right tools: With BSI Insight, this process is easy, quick, and intelligent.

The analytical CRM

Intuitive operation identical to the CRM

With BSI Insight, you will benefit from effortless ease of use and powerful graphic elements. You will find the same logic there, the same technical data model, and the same GUI as in BSI CRM. In other words, there is no need for you to learn another “language” to benefit from Analytics. Instead, you can navigate through the data in a familiar environment. With the ease and expediency you are accustomed to. It is a significant advantage that everything is animated, and data continually updates in the background.

Standard reports and analysis – according to your needs

BSI Insight provides an extensive catalog of industry-specific analysis and reporting templates. When starting a new analysis, all you need to do is select the appropriate chart – Timeline, Matrix, Spider, Target – or an industry template, and then systematically configure your analysis.

Data analysis – the easy way – and so smart

Find out for yourself how to get the most out of your data with just a few clicks. With BSI Insight, you become a data scientist, from standard analyses and tracking common KPIs to more in-depth analyses across departmental boundaries. Surprising insights are guaranteed.

Marketing, sales, and service performance

BSI provides support with the following and much more:

  • Campaign optimization such as increasing your newsletter opening rate and conversions
  • Customer behavior analysis – from churn detection and segmentation to customer satisfaction
  • The utilization of customer opportunities, for instance, cross- and upselling opportunities
  • Sales performance analysis, e.g., hit rate development for offers or sales performance
  • Service performance analysis – first contact resolution rate, order frequency, and incoming order forecast as well as lost order analysis
  • Analyses across departments, such as total customer value (TCV) or customer lifetime value (CLV)

BSI knows your business

Whether sales, marketing or service: you can put our two million code lines and promising solutions together with equal ease – through uncompromising technology, a highly flexible data model and a captivating user experience.


Set up trigger-based, highly personalized customer journeys within 15 minutes with BSI. They help you provide an unforgettable experience and maximize your business success.


BSI offers a central, virtual advisor workstation with access to all relevant customer information. This improves the chances of a successful business conclusion.


BSI’s guided processes enable more efficient handling of customer issues. This saves you time and money in the long term, and makes your customers happy.


BSI provides you with powerful analytics, clearly arranged reporting dashboards and the possibility of data-based challenges to your decisions. BSI is your direct access to business intelligence.

Next best action: BSI.

The next best action: Network your goals with BSI.

Zeno Hug, Creator of Customer Delight

+41 58 255 99 59

BSI Customer Suite

Winning over customers' hearts is the most important, yet most difficult of all business tasks. And also the most pleasant – thanks to BSI.


Customer Experience

Find, win over, retain and understand customers with BSI. Design, execute and perfectly optimize customer journeys – individually, in real time, across all touchpoints and fully automatically.


Customer Relationship Management

CRM software that seamlessly supports you in marketing, sales and service. BSI gives you a 360° view of your customers – at any time, in every department, at every touchpoint.


Artificial Intelligence

Get the maximum out of your data with BSI and profit from highly-personalized communications with your customers – with the powerful machine learning workflows.


Customer Data Platform

You can entrust BSI with the most important thing your company has: your customer data. BSI’s customer data platform helps you achieve a holistic view of your leads and customers.