bsi.CDP Count on robust customer data
BSI CDP gathers data from various sources and provides meaningful, consolidated customer profiles – in real time. This is the prerequisite for consistent customer engagement in marketing, sales and service.
- Industry-specific data model for customer data across your entire organization
- Dismantles data silos
- 360° view of prospects and customers
- GDPR- and nFADP (new Federal Act on Data Protection)-compliant
The central hub for all your customer data
BSI’s Customer Data Platform gathers customer and prospect data in real time from your existing system, ERP, and other internal and external sources.
It compares the data with existing data and enriches them further. Since all the data is unified in one system and managed there, the Customer Data Platform helps break down data silos. You get a holistic view of your prospects and customers, allowing you to engage with them in a targeted manner while also complying with data protection regulations.
All benefits at a glance
Numbers that stand out
Increase in the cross-selling/upselling rate (source: Basler Versicherungen)
The positive impact on customer loyalty through systematic data collection (source: techconsult GmbH, 2022)
For more than 50% of banks in the DACH region, the management of customer master data is not (yet) a strategic topic
- DACH = Germany, Austria and Switzerland