Rely on solid customer data

Combat the data chaos with a clean, industry-specific foundation for all systems in your company. BSI CDP, our Customer Data Platform, collects data from various sources and provides meaningful customer profiles in real time, a prerequisite for uniform customer engagement in marketing, sales and service.

Consolidated records
BSI CDP standardizes different data records and checks them for completeness, correctness and duplicates.
360° customer profile
BSI CPD makes all relevant customer data available to the entire BSI Customer Suite – for uniform customer engagement in marketing, sales and service.
BSI CDP comes with practical features and functions to protect your customer and prospect data.
Some of the companies that count on BSI

The central hub for all your customer data

Our Customer Data Platform collects customer and prospect data in real time from your existing system, ERP, and other internal and external sources.

BSI CDP compares them with existing data and further enriches them. By merging and managing all data in one unified system, the Customer Data Platform helps you break down data silos, get a holistic picture of your prospects and customers, and communicate with them in a targeted, GDPR-compliant manner.

Provides a highly flexible data model as the foundation for preconfigured industry-specific layers;
Ensures data integrity through validation (such as comparisons with street directories and company registers);
Facilitates automated data modifications with a configurable rule engine;
Logs all changes made to data;
Facilitates the implementation of security profiles and deletion rules;
Permits compliance with retention periods and industry-specific requirements.

Numbers that stand out


Increase in the cross-selling/upselling rate (source: Basler Versicherungen)


The positive impact on customer loyalty through systematic data collection (source: techconsult GmbH, 2022)


For more than 50% of banks in the DACH region, the management of customer master data is not (yet) a strategic topic

Your next best action: BSI

Your next best step: Link your goals to BSI.

Zeno Hug, Creator of Customer Delight

+41 58 255 99 59

Additional information

  • DACH = Germany, Austria and Switzerland

BSI Customer Suite

Provide a truly compelling customer experience with seven products – all in one solution.