bsi.CDP Rely on solid customer data
Combat the data chaos with a clean, industry-specific foundation for all systems in your company. BSI CDP, our Customer Data Platform, collects data from various sources and provides meaningful customer profiles in real time, a prerequisite for uniform customer engagement in marketing, sales and service.
The central hub for all your customer data
Our Customer Data Platform collects customer and prospect data in real time from your existing system, ERP, and other internal and external sources.
BSI CDP compares them with existing data and further enriches them. By merging and managing all data in one unified system, the Customer Data Platform helps you break down data silos, get a holistic picture of your prospects and customers, and communicate with them in a targeted, GDPR-compliant manner.
Numbers that stand out
Increase in the cross-selling/upselling rate (source: Basler Versicherungen)
The positive impact on customer loyalty through systematic data collection (source: techconsult GmbH, 2022)
For more than 50% of banks in the DACH region, the management of customer master data is not (yet) a strategic topic
- DACH = Germany, Austria and Switzerland