Customers BSI success stories

We love our customers. We love good software. And we love success stories. The wow moments that our software solutions create have already turned 220 million customer relationships into lasting success stories. Perhaps yours soon as well?


Success stories

27 m

Customer relationships

70 m

Interactions per year

HDI Logo

Silvia Bauer, Senior CRM Manager, HDI

What makes the difference with BSI is their closeness with customers. You don’t just have a standard placed before you, but are able to actively co-develop the roadmap.

Success Stories Join the success


Member and customer support reconceived

ADAC based the reorientation of the management of its 21 million members on BSI and laid the foundation for a future-capable and scalable comprehensive solution.

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CRM with turbo drive

AMAG Automobil und Motoren AG replaced their old, isolated systems with the 360° customer management solution from BSI.

Basler Versicherungen Bad Homburg GebäudeBasler Versicherungen Logo

Trigger-based marketing

Baloise Insurance Germany uses BSI as a strategic CRM partner, for its broker relationship management and for trigger-based customer journeys.


Great cooperation

DB Systel leaves the looking after of its corporate customers to BSI. Deutsche Bahn Connect GmbH uses BSI for fleet vehicle management with FLEETperfect.

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Omnichannel banking

Degussa Bank launched its customer contact management into the omnichannel era with BSI. All digital and analogue channels flow together into the CRM solution with a 360° view.

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Personalized customer journeys

HDI, a subsidiary of Talanx AG, one of Europe’s largest insurance companies, uses BSI CRM for its exclusive and direct sales, for BRM and for Customer Journey Management.


A multi-channel mission

With BSI, PostFinance has implemented a multi-channel CRM to support its business and retail customers and has attained higher first contact resolution (FCR) rates with the BSI Contact Center.

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A CRM for customized customer support

Handelshaus Walbusch worked with BSI to develop a CRM multichannel mail-order business solution, which covers all ordering and services processes with a 360° view and AI support.


Healthy customer relationships

SWICA, which has led the industry for years in customer satisfaction, chooses BSI when it comes to CRM, marketing automation and customer journey management.

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Automated customer service

Arvato Supply Chains Solutions uses BSI CRM to digitize its processes in the customer services field.


CRM from the cloud

VZ, the VermögensZentrum, uses FINMA-conforming CRM and marketing automation from BSI from the cloud, which it rolled out in an agile process.

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CRM deluxe

The world famous Confiserie Sprüngli relies on BSI for CRM and customer loyalty. They have succeeded in offering a consistent omnichannel service experience from the webshop to the café.

Yannick Kunz PortraitBLKB Logo

Individual service

BLKB, the bank of the canton of Basel-Landschaft, uses BSI as a front work place with a 360° view and for automated customer and lead management.


Enhanced customer service

Möbel Pfister AG, the leading Swiss furniture company, uses BSI to digitize its customers’ shopping experience.


More than 20 years

Swiss Post has worked closely together with BSI for over 20 years: in sales, customer service, fleet management and for AI-based, self-service machines.


The new way of doing insurance

Barmenia Versicherungen uses BSI’s Sales Recruitment Management solution for its smart organizational expansion and relies on BSI to incorporate more interaction during its (online) events.


BRM for B2B insurance sales

Stuttgarter Lebensversicherung a.G. has selected BSI BRM to continue to enhance its sales partner support.

Hanseatic Bank Logo

Nicole Melson, Head Existing Customer Marketing, Hanseatic Bank

One decisive question for our CRM partner was: Who will we be able to work with in the long term? In BSI, we found a partner we see eye to eye with.

Next best action: BSI.

The next best action: Network your goals with BSI.

Zeno Hug, Creator of Customer Delight

+41 58 255 99 59


Sabine Christen, Process and Quality Manager, Swiss Post

The BSI team is young and innovative. I really appreciate the teamwork with the BSI staff I work with!

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