Customers BSI success stories

We love our customers. We love good software. And we love success stories. The wow moments that our software solutions create have already turned 220 million customer relationships into lasting success stories. Perhaps yours soon as well?


Success stories

150 m

Customer relationships

388 m

Interactions per year

HDI Logo

Silvia Bauer, Senior CRM Manager, HDI

What makes the difference with BSI is their closeness with customers. You don’t just have a standard placed before you, but are able to actively co-develop the roadmap.

Success Stories Join the success


Member and customer support reconceived

ADAC based the reorientation of the management of its 21 million members on BSI and laid the foundation for a future-capable and scalable comprehensive solution.

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CRM with turbo drive

AMAG Automobil und Motoren AG replaced their old, isolated systems with the 360° customer management solution from BSI.

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Automated customer service

Arvato Supply Chains Solutions uses BSI CRM to digitize its processes in the customer services field.


Trigger-based marketing

Baloise Sachversicherung AG Deutschland uses BSI as a strategic CRM partner, for its broker relationship management and for trigger-based customer journeys.


Customer care at the highest level

Bank Gutmann uses BSI CRM as part of a future-oriented digitization program. The bank benefits especially from 360° customer views for customer consulting, improved processes, and tailored service experiences.


The new way of doing insurance

Barmenia Versicherungen use BSI’s Sales Recruitment Management solution for its smart organizational expansion and relies on BSI to incorporate more interaction during its (online) events.

Yannick Kunz PortraitBLKB Logo

Individual service

BLKB, the bank of the canton of Basel-Landschaft, uses BSI as a front work place with a 360° view and for automated customer and lead management.


Great cooperation

DB Systel leaves the looking after of its corporate customers to BSI. Deutsche Bahn Connect GmbH uses BSI for fleet vehicle management with FLEETperfect.

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Omnichannel banking

Degussa Bank launched its customer contact management into the omnichannel era with BSI. All digital and analogue channels flow together into the CRM solution with a 360° view.


More than 20 years

Swiss Post has worked closely together with BSI for over 20 years: in sales, customer service, fleet management and for AI-based, self-service machines.


BRM for B2B insurance sales

Stuttgarter Lebensversicherung a.G. has selected BSI BRM to continue to enhance its sales partner support.


Customer loyalty through emotion

DPD Switzerland focuses on personalization and relies on BSI CRM and BSI CX. By implementing the BSI CX digital experience solution, the company was able to develop a successful multi-channel campaign called Happy Birthday!

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Demand-based customer relationship management

The Energieversorgung Mittelrhein (evm) relies on a digital marketing platform which bundles all customer-related activity and optimizes sales and service processes. This platform consists of integrated modules from both the BSI Customer Suite and the software company ePilot.


Trio with future

Market research, CRM and AI - GIM Suisse transfers market research segmentation to existing customers in the CRM of companies with BSI.

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BSI CRM and BRM for Gothaer

After a multi-phase evaluation process, Gothaer selected BSI as its CRM partner to implement a multi-channel strategy and further optimize its personalized sales consultations.


Contact and Service Center

The BSI Customer Suite will handle the contact and service center's processes of the Graubündner Kantonalbank (GKB) as a “Software as a Service” (SaaS) solution, and in so doing help GKB further improve its efficiency and service quality.


Smart credit tracking

As a result of implementing the BSI Customer Suite, Hanseatic Bank can now resolve customer inquiries faster and more efficiently. Additionally the bank can now engage with its customers on the right channel, at the right time and with the right message.

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Personalized customer journeys

HDI, a subsidiary of Talanx AG, one of Europe’s largest insurance companies, uses BSI CRM for its exclusive and direct sales, for BRM and for Customer Journey Management.


Digital transformation

The long-established Austrian insurance company Merkur unceasingly pursues its strategic goal of putting its customers ever closer to the center of its business with the BSI Customer Suite.


Personalized Marketing

Migros Bank counts on the BSI Customer Suite to bring its marketing and sales closer together and develop and execute its future marketing campaigns efficiently. In addition, the Bank plans to replace its proprietary customer relationship management (CRM) system with BSI’s CRM system to give its customer reps a more user-friendly solution to work with.


Investment: Future

System modernization with BSI Ocean: The telecommunications company M-net provides more service for existing customers as well as the basis for acquiring new customers with the CRM upgrade.


Enhanced customer service

Möbel Pfister AG, the leading Swiss furniture company, uses BSI to digitize its customers’ shopping experience.


A multi-channel mission

With BSI, PostFinance has implemented a multi-channel CRM to support its business and retail customers and has attained higher first contact resolution (FCR) rates with the BSI Contact Center.


Triggers and personalization

BSI supports eight state banks and numerous companies of the Raiffeisen Banking Group on the path from triggers to personalization.


Digital first!

For digital sales optimization along with customer onboarding, ROLAND Rechtsschutz has bid farewell to its legacy system with a new and effective solution: Everything new with BSI and a modern CRM system.


Manage customer inquiries efficiently

Signal Iduna is reacting to constantly changing consumer habits and the associated customer service requirements by introducing the BSI Customer Suite from the software company BSI.

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CRM deluxe

The world famous Confiserie Sprüngli relies on BSI for CRM and customer loyalty. They have succeeded in offering a consistent omnichannel service experience from the webshop to the café.


Step by step towards a Smart City

With the BSI Customer Suite, the capital of the canton of Aargau, Aarau, and gateB’s digital experts have jointly developed a way of successfully mastering the city’s transformation to an inclusive Smart City for all its residents.


Healthy customer relationships

SWICA, which has led the industry for years in customer satisfaction, chooses BSI when it comes to CRM, marketing automation and customer journey management.


Implementation of Marketing Automation

BSI ensures quantifiable data and allows regular monitoring of data-driven marketing. This convinces Transgourmet's stakeholders.


Customer Contact Center

Urner Kantonalbank (UKB) has selected BSI for its customer relationship management. In the future, the AI-supported BSI Customer Suite will be used to map UKB's customer contact center and core processes.


Good customer service all around

Based on the holistic 360° customer view, Visana can offer a dynamic approach, increase contact frequency and ensure a tailored consulting and sales experience.


CRM from the cloud

VZ, the VermögensZentrum, uses FINMA-conforming CRM and marketing automation from BSI from the cloud, which it rolled out in an agile process.


Smart customer service

With AI support, Handelshaus Walbusch processes service enquiries automatically, efficiently and cost-effectively.


Customer management at its best

With BSI Banking, WIR Bank uses the industry solutions of BSI CRM. These cover all areas of new customer acquisition, support for the entire customer base, and marketing.

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Insurance Industry Cloud

With the BSI Customer Suite, WWK wants to streamline its systems landscape, relieve the strain on its IT by migrating to the cloud, and establish a uniform platform for all interactions with customers and sales partners.

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Nicole Melson, Head Existing Customer Marketing, Hanseatic Bank

One decisive question for our CRM partner was: Who will we be able to work with in the long term? In BSI, we found a partner we see eye to eye with.

Next best action: BSI.

The next best action: Network your goals with BSI.

Zeno Hug, Creator of Customer Delight

+41 58 255 99 59


Sabine Christen, Process and Quality Manager, Swiss Post

The BSI team is young and innovative. I really appreciate the teamwork with the BSI staff I work with!

BSI Customer Suite

Provide a truly compelling customer experience with seven products – all in one solution.