Marketing Accompany customers on their journey

With BSI, you can design a hyperpersonalized, trigger-based campaign in less than 15 minutes. And all that without IT. Throughout the campaign, BSI gives you real-time insight into its effectiveness, ensuring unforgettable customer experiences, and maximizing your business success.


Customer Journey Management Accompany customers along their journey

Individually accompany your customers across all touchpoints with BSI and retain an constant overview of what happens along the customer journey.

Marketing Automation Segment of One is becoming a reality

BSI helps you move from classical campaign thinking to individual customer contact: target the right contact at the right time over the right channel.

Customer Loyalty Win over brand ambassadors

With BSI you get motivating added value, which is the basis of customer loyalty. You know what your customers need and can target your services accordingly.

Customer Lifecycle Management Tell the right story

With BSI you know at all time where customers stand in their lives and can react to (life) events in real time with a trigger-based approach.

Segmentation Authentic Segment of One

Hyper-personalized marketing is what everyone wants, but few get. Lay the foundation for an authentic Segment of One with BSI.

Get triggered – How innovative marketing works

Innovative concepts, such as event or trigger-based marketing and marketing automation, are displacing classic methods such as broad campaigns and weekly newsletters with a high scatter loss. Modern marketing waits for the right time and addresses your target group specifically.

Since you have such easy access to your customers’ data, you are closer to your customers and engage personally with them. With BSI, it is easy to implement the Segment of One concept. Of course, it's omnichannel, online, as well as offline.


Juliane Czepak, Senior CRM and CX Manager at HDI

It’s truly exhilarating to see how we are using BSI progressively in the company, and how more and more stories are being created. Our users are excited and make a case for BSI in other functional areas in the company.

Personalized and in real time

Thanks to BSI's Customer Experience Management, personalized marketing campaigns every hour have become a reality. You create stories tailored to your customers in no time and analyze them in real time. In the intuitive content management from BSI, you manage and create your campaign contents with ease. Or, you can continue to work with your own CMS, and we will link it.


«Today’s marketing professionals consider themselves their customers’ attendants. While they operate in the background, they are always at their customers’ side and know their needs exactly.»

- Nadim Diethelm, CX Expert at BSI

Everything needed for marketing excellence:

  • Build personalized journeys with drag and drop
  • Templates for newsletters, events, and landing pages
  • Automated lead nurturing and scoring
  • Omnichannel approach for consistent customer journeys
  • Exact targeting with behavioral data
  • Real-time KPI reporting
  • Open interfaces (API) for the effortless integration of your ecosystem

BSI knows your business

Whether sales, marketing or service: you can put our two million code lines and promising solutions together with equal ease – through uncompromising technology, a highly flexible data model and a captivating user experience.


Set up trigger-based, highly personalized customer journeys within 15 minutes with BSI. They help you provide an unforgettable experience and maximize your business success.


BSI offers a central, virtual advisor workstation with access to all relevant customer information. This improves the chances of a successful business conclusion.


BSI’s guided processes enable more efficient handling of customer issues. This saves you time and money in the long term, and makes your customers happy.


BSI provides you with powerful analytics, clearly arranged reporting dashboards and the possibility of data-based challenges to your decisions. BSI is your direct access to business intelligence.

Next best action: BSI.

The next best action: Network your goals with BSI.

Zeno Hug, Creator of Customer Delight

+41 58 255 99 59

BSI Customer Suite

Provide a truly compelling customer experience with seven products – all in one solution.