Pave the way for potential customers right from the start
Do you have a large number of leads that are not always easy to evaluate? Are your sales processes complex and the buying decision process lengthy? The BSI Customer Suite helps you to stay on top of things and gain valuable insights. Real-time data and personalized next best actions ensure an uncompromisingly high lead conversion rate.
Three factors for successful lead management
Central customer concept
Leads are recorded early on in BSI CDP and are enriched with data on their way from prospect to customer. Meanwhile, you always keep an eye on the complete history.
Built-in intelligence
Thanks to elaborative insights and reinforcement learning, existing customers can be segmented automatically based on lead information and behavioral data and transferred to proactive lead management.
Fully automated lead scoring and control
Leads are fed into the BSI Customer Suite via all technical and sales channels and scored by automated rule engines and AI models. The score calculation can be refined by behavioral data, e.g., from lead nurturing, – always in real time, of course, as is customary with BSI. Based on these scores, BSI calculates the perfect next best action individually for each customer, while also taking into account the appropriate channel and timing.
INTELLIGENT OMNICHANNEL MARKETING Fully automated lead scoring and control
Leads are fed into the BSI Customer Suite via all technical and sales channels and scored by automated rule engines and AI models. The score calculation can be refined by behavioral data, e.g., from lead nurturing, – always in real time, of course, as is customary with BSI. Based on these scores, BSI calculates the perfect next best action individually for each customer, while also taking into account the appropriate channel and timing.
NEXT BEST ACTION Use the entire spectrum of your customer approach
The BSI Customer Suite treats next best actions more broadly than you are used to. Depending on the score, lead source, and other data, next best actions can also be simple lead nurturing, i.e., passing on the leads to a follow-up campaign or giving the lead to a lead pool for manual follow-up. Thereby customers such as external outbound call centers can also be integrated easily and automatically. Are there existing customers and products you wish to push? BSI recommends placing next best products via the customer’s already preferred channel. The AI included in the BSI Customer Suite uses reinforcement learning to recognize the success of the next best action and ideally optimizes it for the conversion rate.
BSI CUSTOMER SUITE Comprehensive functionality “out of the box”
Whether opt-in/opt-out, reminder cascades, overflows and escalation management during follow-up, personalized landing pages, preference centers, opportunity management, offer creation, or automated real-time success analysis – all processes concerned with lead management are available with BSI “out of the box” or can be created with just a few clicks and exclusively via no-code configuration.
The BSI Customer Suite
Digitize the customer relationship and create unique experiences – automated, in real time, and across all touchpoints.
Your benefits
Next Best Action: BSI.
The next best action: Network your goals with BSI.