Pave the way for potential customers right from the start

Do you have a large number of leads that are not always easy to evaluate? Are your sales processes complex and the buying decision process lengthy? The BSI Customer Suite helps you to stay on top of things and gain valuable insights. Real-time data and personalized next best actions ensure an uncompromisingly high lead conversion rate.

    in companies that process data in accordance with the GDPR
    ↑47%customer trust
    in companies that process data in accordance with the GDPR
    Lead Management

    Three factors for successful lead management

    Image
    Central customer concept

    Leads are recorded early on in BSI CDP and are enriched with data on their way from prospect to customer. Meanwhile, you always keep an eye on the complete history.

    Image
    Built-in intelligence

    Thanks to elaborative insights and reinforcement learning, existing customers can be segmented automatically based on lead information and behavioral data and transferred to proactive lead management.

    Image
    Fully automated lead scoring and control

    Leads are fed into the BSI Customer Suite via all technical and sales channels and scored by automated rule engines and AI models. The score calculation can be refined by behavioral data, e.g., from lead nurturing, – always in real time, of course, as is customary with BSI. Based on these scores, BSI calculates the perfect next best action individually for each customer, while also taking into account the appropriate channel and timing.

    INTELLIGENT OMNICHANNEL MARKETING Fully automated lead scoring and control

    Leads are fed into the BSI Customer Suite via all technical and sales channels and scored by automated rule engines and AI models. The score calculation can be refined by behavioral data, e.g., from lead nurturing, – always in real time, of course, as is customary with BSI. Based on these scores, BSI calculates the perfect next best action individually for each customer, while also taking into account the appropriate channel and timing.

    NEXT BEST ACTION Use the entire spectrum of your customer approach

    The BSI Customer Suite treats next best actions more broadly than you are used to. Depending on the score, lead source, and other data, next best actions can also be simple lead nurturing, i.e., passing on the leads to a follow-up campaign or giving the lead to a lead pool for manual follow-up. Thereby customers such as external outbound call centers can also be integrated easily and automatically. Are there existing customers and products you wish to push? BSI recommends placing next best products via the customer’s already preferred channel. The AI included in the BSI Customer Suite uses reinforcement learning to recognize the success of the next best action and ideally optimizes it for the conversion rate.

    BSI CUSTOMER SUITE Comprehensive functionality “out of the box”

    Whether opt-in/opt-out, reminder cascades, overflows and escalation management during follow-up, personalized landing pages, preference centers, opportunity management, offer creation, or automated real-time success analysis – all processes concerned with lead management are available with BSI “out of the box” or can be created with just a few clicks and exclusively via no-code configuration.

    Image
    THESE COMPANIES ALSO COUNT ON BSI

    The BSI Customer Suite

    Digitize the customer relationship and create unique experiences – automated, in real time, and across all touchpoints.

    Your benefits

    Digitize your sales with our online consulting product. The BSI Engage module handles supporting and administrative tasks – from automated appointment scheduling and the “virtual sales room” to electronic signature for digital case closure;
    As a central information system, BSI CRM provides all relevant information and data for any application purpose and across departmental boundaries;
    Whether it is inbound mail automation, next best action, churn detection, or lead scoring – our AI product BSI AI supports you in analyzing your data and helps you with small and large decisions regarding customer-relationship management;
    Our Customer Data Platform BSI CDP collects data from various sources and provides meaningful customer profiles – in real time;
    Organize your connectivity within your ecosystem and create new connections. Our Enterprise Integration Platform BSI EIP offers numerous standardized interfaces which can be easily configured, optimized, and surveilled via a central interface – so that your data can have more impact.
    Image

    Next Best Action: BSI.

    The next best action: Network your goals with BSI.

    Zeno Hug, Creator of Customer Delight

    +41 58 255 99 59

    zeno.hug@bsi-software.com

    BSI Customer Suite

    Provide a truly compelling customer experience with seven products – all in one solution.

    bsi.engage
    bsi.CX
    bsi.CRM
    bsi.insight
    bsi.ai
    bsi.cdp
    bsi.eip
    Business departments
    Industries