Fully automated 24/7 support for your customers

Contact your customers in a personalized manner at the right time and even proactively through any channel and touchpoint by responding to relevant actions and (life) events in real time. With BSI CX, our digital customer experience product, you can extensively automate routine tasks and create entirely new customer experiences that will delight your customers.

With BSI CX, your customers will always feel that they get personalized support from you despite extensive automation.
Low code and no code
It is easy and intuitive to create personalized customer journeys with BSI CX.
Test function
With BSI CX, you can test campaigns and processes without any real impact and then take them live with one click of the mouse.
Some of the companies that count on BSI

The customer journey manager

With BSI CX, you can orchestrate a holistic customer communication approach in marketing, sales and service.

To automate your omnichannel support, you can design, execute and optimize customer journeys as personalized campaigns, so-called “stories.” There is no need for IT skills: Everything works with drag-and-drop and with the help of a wide selection of pre-configured industry-specific “stories” (such as customer retention and NPS).
Provides a trigger- or time-based approach;
Integrated content management system;
Facilitates the analysis and versioning of “stories” to monitor and optimize them;
Offers “stories” that learn from your customers’ behaviors – through the integration of Artificial Intelligence;
All customer data from the BSI Customer Suite is available to manage the “stories” (selection, personalization, trigger).

Numbers that stand out


Increase in the retention rate in companies using customer survey programs (Source: The Aberdeen Group, 2021)


Of users who receive an email to remind them of their shopping cart abandonment will complete their purchases after all (source: Moosend, 2021)


Of companies that proactively focus on the customer experience increase their profits

Your next best action: BSI.

Your next best step: Link your goals to BSI.

Zeno Hug, Creator of Customer Delight

+41 58 255 99 59

BSI Customer Suite

Provide a truly compelling customer experience with seven products – all in one solution.