Fully automated customer support

Use BSI CX, our digital customer experience solution, to create entirely new customer experiences that delight your customers – in a process that is automated and thoroughly reliable.

  • End-to-end customer experience marketing, across sales and service
  • Hyper-personalized customer journeys – omnichannel and self-learning thanks to Artificial Intelligence
  • Ongoing optimization through real-time analytics and versioning
  • Intuitive and powerful: exceptionally short time to market with drag and drop, visual content editor and over 200 highly functional “steps.”
With BSI CX, your customers will always feel that they get personalized support from you despite extensive automation.
Low code and no code
It is easy and intuitive to create personalized customer journeys with BSI CX.
Test function
With BSI CX, you can test campaigns and processes without any real impact and then take them live with one click of the mouse.
Some of the companies that count on BSI

The customer journey manager

With BSI CX, you can orchestrate a holistic customer engagement approach in marketing, sales and service.

You can design, execute and optimize personalized customer journeys to automate the omnichannel support of your customers. There is no need to have IT skills: Everything works with drag and drop and the help of a wide selection of preconfigured industry-specific templates – from customer retention to NPS and self-service, ensuring a rapid launch.

All benefits at a glance

Use a trigger- or time-based approach
Visually design e-mails, newsletters, websites, landing pages and other content formats right in the tool
Analyze and version “stories” in real time to monitor and optimize them
Create “stories” that learn from your customers’ behavior using Artificial Intelligence and reinforcement learning
All customer data from the BSI Customer Suite is available to use in “stories” (selection, personalization, trigger)
More than 200 steps for the precise selection and time-based management of participants, plus third-party data, logic, omnichannel, data protection and so much more.
Use Cases

BSI Customer Suite in action

Save time with customer self-service

Save time with customer self-service

Save yourself and your customers from battling with paper forms. With the BSI Customer Suite, you can update, validate and archive credit card application data and more.

Numbers that stand out


Increase in the retention rate in companies using customer survey programs (Source: The Aberdeen Group, 2021)


Of users who receive an email to remind them of their shopping cart abandonment will complete their purchases after all (source: Moosend, 2021)


Of companies that proactively focus on the customer experience increase their profits

Are you ready for customer journeys that delight your customers?

Your next best step: Link your goals to BSI.

Zeno Hug, Creator of Customer Delight

+41 58 255 99 59

BSI Customer Suite

Provide a truly compelling customer experience with seven products – all in one solution.