Clustering Group data in real time

BSI automatically allocates customer data into groups and displays the pattern of success to you in a clear visualization. With intelligently clustered information you can precisely approach people with similar behavior patterns and boost your sales chances – and all in real time.


Profit from behavior patterns For tailored customer journeys

BSI brings all your data records together, uses AI to find meaningful connections and from them derives typical behavior patterns within your customer cluster. You can use this pattern in a targeted way: with knowledge about the attributes of customers who have already purchased a certain product, you can develop a tailored customer journey for other customers with similar attributes.

All in one Interaction between analytics & marketing

You have everything in one application with BSI, from data records to e-mail dispatching. This integration facilitates teamwork within the company: the marketing team no longer needs to wait to receive information from data analysts, instead they have real-time access to all data in BSI.

Visualization Data interpretation made easy

Marketeers do not need to be able to interpret or program complex data models. With BSI, all departments work with the same software, in which the cluster is comprehensible for everyone at first glance in a clear visualization. Analyses are only useful if your team can also easily interpret them.

Data in real time Proactive customer journey

BSI supplies data in real time without interfaces. This means that your cluster is always up to date. You no longer run the risk of it being updated only after your campaign is over. With BSI, you can integrate your data into the customer journey with no time delay, enabling you to proactively meet your customers’ needs.

Community effect Profit from experience

Software from BSI is continuously upgraded with new functions and the best practices library is constantly growing. All BSI software users profit from this equally, because they can access existing solutions to problems and tried and tested templates – quickly with drag and drop, and with no programming.


How clustering helps you with upselling

An example from the insurance sector

Many of your customers are in similar life situations and can be allocated to the same cluster. For example, they may be married, with two children, earn roughly the same amount or drive similar cars.

Besides the general attributes, you typically also find customer clusters among your products: which customers, for example, already have comprehensive insurance for their car, and which do not?

Perhaps your customer is 35 years old, drives a family car, recently became a mother and therefore purchased a child seat. The data shows you that other customers in this cluster also tend to play it safe and purchase comprehensive insurance particularly often.

Commonalities like these provide you with an excellent basis for a targeted customer journey: make your customer an offer for insurance – it probably will come at just the right time.

Lead generation with clustering

Are you looking to sell a specific product? Then looking into the cluster and learn more about the profile of customers who are most interested in your product or service. In a clear visualization, BSI shows you which leads indicate high success rates and who those leads are.

Often sociodemographic attributes such as age and gender, as well as other data records, result in interesting clusters. This is where artificial intelligence comes into play: BSI also finds clusters for you that are connected in ways that may not have occurred to you and thereby opens up new possibilities for cross-selling and upselling for you.

Related Capabilities


BSI knows your business

Whether sales, marketing, service or customer insights: you can put our two million code lines and promising solutions together with equal ease – through uncompromising technology, a highly flexible data model and a captivating user experience.


Set up trigger-based, highly personalized customer journeys within 15 minutes with BSI. They help you provide an unforgettable experience and maximize your business success.


BSI offers a central, virtual advisor workstation with access to all relevant customer information. This improves the chances of a successful business conclusion.


BSI’s guided processes enable more efficient handling of customer issues. This saves you time and money in the long term, and makes your customers happy.


BSI provides you with powerful analytics, clearly arranged reporting dashboards and the possibility of data-based challenges to your decisions. BSI is your direct access to business intelligence.

Have we sparked your interest?

Let us show you how BSI can help you.

Adrian Bucher, Creator of Customer Delight

+41 58 255 97 02

BSI Customer Suite

Provide a truly compelling customer experience with seven products – all in one solution.