From anonymous to loyal customer
When does customer loyalty begin? Ideally before the first contact! With the BSI Customer Suite, you lay the cornerstone for effective persuasion towards customer loyalty throughout the entire customer journey during onboarding.
Three factors for effective onboarding
BSI allows you to tailor the onboarding process to the respective target audience as well as your own requirements – via configuration and without having to write a single line of code.
Customer data can be viewed and used by all divisions, regardless of who established the first contact via which channel.
Automated through AI
Let the collected data work for you. BSI suggests, for instance, on which channel you will achieve the best conversion.
Offering added value From interest to lead conversion
It is essential to set the course right from the start in order to turn anonymous prospects into loyal and inspired customers. Whether a white paper, a loyalty program, or a voucher campaign with QR code – offering added value results in people getting in touch with you. Those reacting to such offers behave in a certain manner, thus supplying valuable data which, thanks to BSI, is immediately available across all divisions to be supplemented with additional information. This can be done, for example, via a preference center and can positively influence lead conversion.
Hyper-personalization Increase customer lifetime value
Thanks to the BSI Customer Suite you can use all data directly to personalize the customer journey. You can start immediately to score user behavior and to optimize communication accordingly. By means to surveys, follow-up campaigns, and other offers, BSI learns more about customers’ behavior and suggests to you, for example, at which moments it is sensible to address them on which topic, and which channel promises the best conversion. The result is a higher customer lifetime value.
Closed Loop The path to more loyalty
Personalization convinces and retains customers because it conveys the feeling of being understood. With BSI, you learn more about your customers step by step and can make communication increasingly effective. For example, you can offer products or services with regards to the weather, on a birthday, or after moving house, and thus inspire your customers. With BSI, you can also transfer the corresponding insights to other customer groups in order to address them in an even more targeted manner.
The BSI Customer Suite
Digitize the customer relationship and create unique experiences – automated, in real time, and across all touchpoints.