Retail The CRM solution for mail order, online and retail businesses

Your challenge in this digital world is to delight your customers on every channel. BSI will support you with end-to-end processes along the customer journey – all the way from the cash register to the contact center. It provides a combination of POS software, order management software, customer service, intelligent automation, and classic CRM that has won multiple awards.

These companies also trust in BSI
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Social media marketing Acquiring new customers via social media

On social media, you find your target group where its members prefer to be. Using lookalike audiences, you can accurately reach the right individuals. Needs-oriented, relevant content achieves high conversions and minimizes scatter loss. You import leads in real time directly into BSI CX with the Zapier interface and, using personalized messages, inspire new prospects to start their customer journey.


Niklas Meise, Strategy and Corporate Development Manager, Möbel Pfister AG

The CRM from BSI gives us a 360° customer view, a seamless customer history, and the integration of all touchpoints.

How retailers benefit from AI

  • Smart text recognition: Artificial intelligence automatically recognizes content and customer inquiries in text and speech. It suggests the right processes and next best actions either to your customer using a self-service option or to your customer advisor in customer service.
  • Upselling and cross-selling: By analyzing customer data and interaction histories, the solution reviews the customer’s order situation and determines the next best offer.
  • Shopping cart abandonment as an opportunity: It is a classic case: A customer has a full shopping cart but then abandons it. AI will make recommendations about how you might convince the customer to buy your product after all.
  • Customer data changes: You can use requests such as address changes to delight your customer with personalized services. AI determines the best time to contact the customer, the right channel, and the right content.
  • Shipment tracking: With intelligent shipment tracking, AI decides whether the situation is a simple status check or a mixed case (such as a complaint, order change, etc.), which needs to be transferred to the right team. And at the same time, it even sends an automated and suitable response.
  • Discover AI

A win for our customers

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Higher cross-selling and upselling rates



newsletter subscription rate

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reduction in material costs

Omnichannel software for your contact, service, or call center

Today, the customer service a company provides increasingly determines customer satisfaction and loyalty. With BSI’s Contact Center solution, you will delight your employees and customers at all touchpoints – and ensure a compelling omnichannel experience.

Four steps to Customer Service 4.0

«To engage with customers proactively in their own environment, from where they make their inquiry, and to accompany them on their customer journey based on an in-depth understanding – that is the definition as well as the goal of Customer Service 4.0.»

- Bernhard Egger, BSI Retail Community Manager
  1. Know your customers
  2. Anticipate their needs
  3. Offer individualized service and content
  4. Automate processes and customer journeys
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Michael Klötzli, Head of Customer Experience & Operations at Globus

With BSI’s digital assistants, we can provide first-class service to our customers at any touchpoint.

Delight your customers at the point of sales

Customer preferences and likes are detected automatically in the digital world. When they receive assistance at a brick and mortar store, customers expect this same degree of support. CRM at the store means that your employees there have the entire customer history from all channels at their disposal: as part of the POS software, as mobile sales support on the tablet, and on the smartphone via CRM call.

Powerful OMS processes

E-mail, phone, e-shop, and mobile order management: BSI offers you a fully integrated order entry solution in combination with your ERP system. You will benefit from intelligent processes to handle your customers’ issues or requests efficiently. Among other features, BSI provides workflows for order entry, cross-selling and upselling via AI, logistics, and post-delivery processing and payments, including voucher management.


BSI Customer Suite

Winning over customers' hearts is the most important, yet most difficult of all business tasks. And also the most pleasant – thanks to BSI.


Customer Experience

Find, win over, retain and understand customers with BSI. Design, execute and perfectly optimize customer journeys – individually, in real time, across all touchpoints and fully automatically.


Customer Relationship Management

CRM software that seamlessly supports you in marketing, sales and service. BSI gives you a 360° view of your customers – at any time, in every department, at every touchpoint.


Artificial Intelligence

Get the maximum out of your data with BSI and profit from highly-personalized communications with your customers – with the powerful machine learning workflows.


Customer Data Platform

You can entrust BSI with the most important thing your company has: your customer data. BSI’s customer data platform helps you achieve a holistic view of your leads and customers.

Next best action: BSI

The next best action: Network your goals with BSI.

Bernhard Egger, Creator of Customer Delight

+41 58 255 96 85

BSI knows your business

Whether sales, marketing or service: you can put our two million code lines and promising solutions together with equal ease – through uncompromising technology, a highly flexible data model and a captivating user experience.


Set up trigger-based, highly personalized customer journeys within 15 minutes with BSI. They help you provide an unforgettable experience and maximize your business success.


BSI offers a central, virtual advisor workstation with access to all relevant customer information. This improves the chances of a successful business conclusion.


BSI’s guided processes enable more efficient handling of customer issues. This saves you time and money in the long term, and makes your customers happy.


BSI provides you with powerful analytics, clearly arranged reporting dashboards and the possibility of data-based challenges to your decisions. BSI is your direct access to business intelligence.