Hyper-personalization From segments to a Segment of One

Having relevant information for your customers increases your sales chances: the more individual it is, the better. You can precisely match your customer communications to each individual person with BSI. What you need for a Segment of One: software that knows your customers well.


Highest degree of individualization Personalization that goes further

A/B tests enable you to find out which version of a campaign works better for which respective target group. However, what applies to some people, may apply less to others in the group: a target group is not homogenous. That is why hyper-personalization goes much further and strives for the highest degree of individualization: a Segment of One.

Automation Individual content for each customer

It is best to optimize your communications for each customer, which happens completely automatically in BSI. For each communication, BSI determines which contents are well received and notes this information. You can already personalize your next newsletter accordingly and thereby boost your sales prospects.

Integration Far more than e-mails

E-mails typically lend themselves to hyper-personalization. Nevertheless, it is not just about your newsletter, but about the entire customer experience, from the beginning on. Well-integrated software is therefore central: a variety of small learning systems are available to you in BSI. You can easily build these modules into the customer journey using drag and drop to ensure maximum personalization.

Customer experience The best channel and point in time

With each dialogue, BSI learns more about the customer and lets this flow into the next hyper-personalization. This means that the customer experience is further optimized bit by bit. Whether it is an e-mail, letter, phone call, visit or social media, BSI automatically chooses the customer's preferred channel and the best point in time to communicate with them through it.

Data analysis Interdepartmental teamwork

You do not need an army of data experts to process customer data. With its user-friendly interface, BSI can be used intuitively and is suited for marketeers who are not data experts. The graphic displays make the data easy to understand and facilitate teamwork in mixed teams across different departments.

Reusable AI modules are continually improving

The AI modules in BSI are reusable. For various campaigns you can build them into your story again and again using drag and drop. The artificial intelligence learns more with each campaign and automatically improves with each piece of new intelligence it receives.

Meet needs in a tailored approach

How hyper-personalization works – an example

If you operate a booking platform for travel, you can use BSI to collect visitor data. Even if users do not log into your website to browse through travel offers, you still can learn a great deal about them.

The AI detects, for example, which end devices are used to call up your page. If a user visits you several times, and is underway when they do so, conclusions can be made about the typical routes and the means of transportation used.

Once you have collected some data, AI draws logical conclusions from it, such as whether the user likes adventure or is communicative. If this is the case, then they may be open to competitions and bait advertising. If you assess users as rather cautious based on their data, then you can show them a more sleekly designed version of your website.

With each visit to your website, BSI can better determine who the person is, what interests them and what their needs are. The website is then adapted accordingly and product suggestions grow steadily better.

You may possibly have come to the point where you determine that a personal conversation about the long-desired trip to America is precisely what the customer needs. Invite them to your travel bureau right away. The data shows you which location is most convenient for them.

Related Capabilities


BSI knows your business

Whether sales, marketing, service or customer insights: you can put our two million code lines and promising solutions together with equal ease – through uncompromising technology, a highly flexible data model and a captivating user experience.


Set up trigger-based, highly personalized customer journeys within 15 minutes with BSI. They help you provide an unforgettable experience and maximize your business success.


BSI offers a central, virtual advisor workstation with access to all relevant customer information. This improves the chances of a successful business conclusion.


BSI’s guided processes enable more efficient handling of customer issues. This saves you time and money in the long term, and makes your customers happy.


BSI provides you with powerful analytics, clearly arranged reporting dashboards and the possibility of data-based challenges to your decisions. BSI is your direct access to business intelligence.

Next best action: BSI.

The next best action: Network your goals with BSI.

Adrian Bucher, Creator of Customer Delight

+41 58 255 97 02


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