Ecosystem BSI – the digital ecosystem encompassing CRM and automation

BSI is more than "just" a software solution: It is a living ecosystem. With BSI, you get a powerful platform – with access to services provided by our capable partners, practical templates, technical expertise on the topics of CRM, automation, and artificial intelligence, ready-made solutions for your use cases, and much more. Immerse yourself in the BSI universe.


A network of experts Concentrated expert power for you

We have the highest expectations not only of ourselves but of our solution partners as well. Our partners know your industry and your challenges. Also, while they supplement our product and solution portfolio in various ways, it is always about offering our customers added value.

APIs Well connected

With BSI, you get multiple interfaces and standard connectors such as Adcubum, Finnova, Avaloq, and SAP. BSI is seamlessly integrated into Zapier, providing easy access to popular social media platforms such as Facebook, LinkedIn, and Instagram. The AI voice technology from Spitch, too, is integrated into BSI.

Third-party data Many sources, one customer profile

Incorporating customer data from social media, as well as demographic data, is intended to supplement your customer data meaningfully. Benefit from the services you get with BSI: address verification, company register matching, location quality checks, credit checks, and much more.

Microservices Sustained flexibility

By applying the architectural concept of microservices, we provide maximum openness and flexibility. With steps in our Customer Experience Platform and processors in BSI, we can upgrade our solutions with your ideas – and we can do so effortlessly, via an API that ensures release capability and maximum flexibility.

Future-proof Today, tomorrow, and the day after

With our platform, you get a strong partner network – and a stable and robust system landscape for the long term. All solutions from BSI are available in the cloud, but if you prefer, you can also have them at your data center – it is up to you. Our ecosystem continues to grow because your customers' needs are changing. We make sure that you can change with them.

The Step Store The customer experience to go

BSI's Step Store offers everything related to the topics of automation and customer experience: services and consulting services our partners provide, practical templates for customer journeys and automated business processes, and smart steps for your work with BSI, such as from our customers Sprüngli and Aeschbach Chocolatier, or Novadoo. Do you need some inspiration?

Related Capabilities


BSI knows your business

Whether sales, marketing or service: you can put our two million code lines and promising solutions together with equal ease – through uncompromising technology, a highly flexible data model and a captivating user experience.


Set up trigger-based, highly personalized customer journeys within 15 minutes with BSI. They help you provide an unforgettable experience and maximize your business success.


BSI offers a central, virtual advisor workstation with access to all relevant customer information. This improves the chances of a successful business conclusion.


BSI’s guided processes enable more efficient handling of customer issues. This saves you time and money in the long term, and makes your customers happy.


BSI provides you with powerful analytics, clearly arranged reporting dashboards and the possibility of data-based challenges to your decisions. BSI is your direct access to business intelligence.

Need to talk?

BSI provides answers.

BSI Customer Suite

Provide a truly compelling customer experience with seven products – all in one solution.