Data protection GDPR is under control

The EU-wide General Data Protection Regulation (GDPR) comes with comprehensive data protection responsibilities and requirements. BSI will support you in this area with practical features and functions.


Extensive configuration options from the start BSI as a technical framework

With BSI, you can implement data protection regulations in your company effectively – all technical framework parameters are included. You can configure the basic settings based on your specific needs and define which customer data to save and process. Right from the start, BSI will provide the ideal foundation for you to implement GDPR requirements.

Marketing activities Opt-in and opt-out

When it comes to marketing activities, data protection is of particular importance. With BSI, you can store opt-in and opt-out choices for marketing purposes, allowing you to document consents and preferences proficiently in the touchpoints in compliance with data protection regulations.

Retention obligation Data retention rules

Companies are required to store specific data for regulatory reasons. By relying on BSI’s individually defined data retention rules, you will prevent the loss of data since you can no longer erase or lock the relevant data manually. You can configure the retention requirement rules based entirely on your company’s needs.

Automatic and manual Erasing data in compliance with GDPR

Following the same principle, you can define rules to lock and erase data in BSI automatically. You can first test these rules in a simulation to see the effect of the automatic erasure and lock on your records. Your company’s data protection officer will also be able to erase personal data manually if requested by a customer.

Data export Information on data storage

Suppose a customer exercises her right of access. In that case, you can easily export data from BSI, allowing you to provide the data to the customer quickly and in a familiar and compatible format.

Need to know Roles and permissions

The permission system in BSI controls which users are authorized to access data. Roles and permissions are managed transparently in BSI. The historization of data and any changes made to them ensures that you always have a complete overview.


Katja, Administrator at Hermes

With the data protection rules in BSI, we can do more than implement GDPR: We can also keep our database clean.

The BSI Digital Experience Platform and data protection

Personalizing stories with data

Since customer journey participants engage during their journeys, you will find out more about your audience’s individual preferences. With BSI, you can personalize and manage your marketing activities exceptionally well with customer-related data.

Data protection requirements

Data protection requirements pose a challenge to this optimization of the customer experience. We recommend that you consult with your internal data protection experts to clarify how your audience has to consent to data processing. BSI will do everything else: create seamless customer experience and content that will delight your customers.

Related Capabilities


BSI knows your business

Whether sales, marketing, service or customer insights: you can put our two million code lines and promising solutions together with equal ease – through uncompromising technology, a highly flexible data model and a captivating user experience.


Set up trigger-based, highly personalized customer journeys within 15 minutes with BSI. They help you provide an unforgettable experience and maximize your business success.


BSI offers a central, virtual advisor workstation with access to all relevant customer information. This improves the chances of a successful business conclusion.


BSI’s guided processes enable more efficient handling of customer issues. This saves you time and money in the long term, and makes your customers happy.


BSI provides you with powerful analytics, clearly arranged reporting dashboards and the possibility of data-based challenges to your decisions. BSI is your direct access to business intelligence.

Have we sparked your interest?

Let us show you how BSI can help you.

Zeno Hug, Creator of Customer Delight

+41 58 255 99 59

BSI Customer Suite

Provide a truly compelling customer experience with seven products – all in one solution.