Challenge

Retail must become AI-ready

The shopping of the future will no longer take place on websites – but rather through AI assistants that negotiate directly with the retailers. Retailers must therefore make their capabilities available through AI agents. Those that fail to do so will no longer be visible for many purchasing decisions.

Solution

How AI agents orchestrate purchases

In the future, customers will no longer shop themselves – their AI assistants will do it for them

Lena Meier, a loyal customer, stands in her dressing room searching for a new coat on her smartphone while her AI assistant Clara floats beside her. Created with AI

Your customer Lena asks her shopping assistant, Clara, to find her a suitable fall jacket. Clara connects to the commerce agent via the BSI Agent to retrieve relevant products.

Lena Meier, a loyal customer, stands in her dressing room and asks her shopping assistant Clara via smartphone to find a suitable jacket for autumn, while Clara floats beside her and connects via the BSI Agent with the Commerce Agent to retrieve personalized offers. Created with AI

The commerce agent uses the customer data stored in BSI to create a personalized recommendation. Among other things, it takes into account Lena’s purchase history, her preferred brands, her usual size and available loyalty points. Based on this, the commerce agent suggests a suitable jacket – including a personalized loyalty discount.

Lena Meier, a loyal customer, stands happily in her dressing room while a service agent automatically informs her about the current delivery status and shipping of her order, enabling a seamless omnichannel experience.

After Clara presents the offer to Lena and Lena agrees, the order agent immediately processes the order. 


The BSI Service Agent automatically informs Lena about the delivery status and shipping.

WHY BSI

Why agent commerce is becoming crucial for retail

BSI enables retailers to become part of this agent economy.


  • Orchestration of AI agent across channels and partners
  • Connection of customer knowledge, product data and transactions
  • End-to-end processes from consultation and ordering to service
  • Seamless integration of lead, order and service management


Result: Retailers become AI-enabled commerce partners for the next generation of shoppers.

Benefits for everyone

Hyper-personalized experience

The customer is shown exactly what she is looking for: her size, her brand, her loyalty discount – without having to scroll, filter or compare.

Competitive advantage in AI commerce

Whoever is visible in the AI assistant wins the purchase decision – before the online store is even opened.

Automated end-to-end process

Ordering, customer communication and status updates run fully automatically. The team focuses on product range and strategy.

Portrait of a retail decision-maker - stands for customer-centric strategies, digital shopping experiences and the successful use of CRM and CX solutions in the retail environment.

Retail solutions

We know the retail industry like the back of our hand. Find out here why our AI-powered customer platform will speed up your business, too.

BSI for Retail
Portrait of Marvin Jensen, Community Manager Retail at BSI Software

Let’s talk

I would be happy to assist you at any time. 


Marvin Jensen 
Community Manager Retail 


+49 40 180 240 855
marvin.jensen@bsi-software.com

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