THE CHALLENGE
Standardized teasers do not reach all users effectively. This leads to low click rates and low engagement. The lack of individualization and personal approach means that users do not perceive the teasers as relevant and take fewer targeted actions.
SOLUTIONS
BSI creates personalized teasers that are displayed within the customer journey based on user profiles and behavior in order to maximize relevance. Interactions with the teasers are tracked in real time. This ensures rapid optimization and continuous improvement of the user experience.
Lena Meier, a long-standing customer and regular visitor of the PostFinance website, is interested in savings offers.
A personalized teaser for Lena is created in BSI. BSI recognizes Lena’s search behavior and displays this teaser to her after she logs in to online banking.
Lena logs in and sees the teaser tailored to her, which offers her an exclusive saving of 100 Swiss francs.
Lena clicks on “More information” and is redirected to an offer page specially prepared for her.
“PostFinance wants to maximize the impact of its digital approach. BSI supports our objective of addressing our customers in a personalized way, with a relevant topic, at a relevant time.”
Vorteile
Through personalized teasers, users see content that is precisely tailored to their interests, which increases customer engagement.
Real-time tracking of the interactions enables rapid adjustments and optimizations for a better user experience.
Teaser that are tailored to individual preferences lead to more targeted actions by users and thus increase conversion rates.
We understand the processes and regulatory requirements of the banking industry in great detail. It is not without reason that we are the Number One for banks in Switzerland.
I would be happy to assist you at any time.
René Konrad
Community Manager Banking
+41 58 255 96 72