Collision management: The right information at the right time

 

You will always reach out to your customers in the right place and at the right time – and with the best message. The “Collision Management” use case demonstrates how BSI CX supports you in managing and optimizing your triggers. With BSI CX, you can be confident you are not overwhelming or dismaying your customers with your marketing messages.  

efficient

automated processing and trigger optimization 

optimized

customer outreach at the best possible time on the best channel 

refined

multi-step filtering of all irrelevant information 

The Challenge 

What are the challenges?

Too many unfiltered triggers can overwhelm and dismay customers, leading to a negative customer experience. Sending the right triggers to the right customer at the right time through the optimal channel requires comprehensive preparations and complex decisions. If you don't have an effective tool for managing and optimizing these triggers, your company cannot be sure that you connect with your best customers at the best time. 

Solutions  

The solution? It's BSI.

BSI CX facilitates the efficient management and optimization of the myriad of triggers and events. A multi-step filtering process ensures that only relevant and well-timed information reaches your customers. 

First filtering stage – Customer

Global filters and blacklists take consent forms, segments, and blocks into account. 

Second filtering stage – Timing

BSI CX checks for your most recent customer outreach attempts and determines whether it is reasonable to reach out again. 

Third filtering stage – Bank

If multiple channels were selected, the system deduplicates and prioritizes events and selects the one event with the highest priority. 

Fourth filtering stage – Channel

Consideration of channel limits, capacities, and costs. 

Dispatching the best triggers

The filtered events are sent out to your customers at the best possible time and through the best channel. 

Recycling of events

Events that continue to be valid and have not been sent out will be included again in the filtering process of the next run. 

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Advantages 

Everyone benefits

Happier customers

A multi-step filtering process ensures that your customers receive only relevant information. 

Efficiency improvement

BSI CX facilitates the automated processing and optimization of triggers, therefore simplifying and expediting your decision-making processes. 

Optimized customer outreach

The targeted management of triggers ensures that you engage with your customers at the best time through the best channel. 

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