The Challenge
Too many unfiltered triggers can overwhelm and dismay customers, leading to a negative customer experience. Sending the right triggers to the right customer at the right time through the optimal channel requires comprehensive preparations and complex decisions. If you don't have an effective tool for managing and optimizing these triggers, your company cannot be sure that you connect with your best customers at the best time.
Solutions
BSI CX facilitates the efficient management and optimization of the myriad of triggers and events. A multi-step filtering process ensures that only relevant and well-timed information reaches your customers.
Global filters and blacklists take consent forms, segments, and blocks into account.
BSI CX checks for your most recent customer outreach attempts and determines whether it is reasonable to reach out again.
If multiple channels were selected, the system deduplicates and prioritizes events and selects the one event with the highest priority.
Consideration of channel limits, capacities, and costs.
The filtered events are sent out to your customers at the best possible time and through the best channel.
Events that continue to be valid and have not been sent out will be included again in the filtering process of the next run.
Advantages
A multi-step filtering process ensures that your customers receive only relevant information.
BSI CX facilitates the automated processing and optimization of triggers, therefore simplifying and expediting your decision-making processes.
The targeted management of triggers ensures that you engage with your customers at the best time through the best channel.