As an integral component of BarmeniaGothaer’s new customer and marketplace platform, the BSI Customer Suite makes services and data centrally accessible to sales partners, thereby optimally supporting all sales channels. The CRM/CX solution’s integration capability, modularity, and scalability were key to the Insurance Group’s decision to partner with a company known for the flexibility and independence of its products.
07.07.2026
Shaping the future of sales: Post-merger, BarmeniaGothaer moves ahead with BSI Software
The Insurance Group enhances its customer interface through efficiently supported sales partners and cutting-edge AI-driven capabilities
Baden/Wuppertal/Cologne, July 7, 2026 – Two merged insurers, multiple sales channels, one shared innovative foundation: As part of its merger, BarmeniaGothaer chooses BSI Software’s CRM/CX solution to integrate existing sales structures with efficiency, scalability, and long-term resilience. The BSI Customer Suite complements the insurer’s customer and marketplace platform, unifying its data and services.
Bringing diverse sales worlds together in record time
Going forward, approximately 7,000 users across exclusive sales, broker management, and back-office operations will work with the BSI Customer Suite. The goal is end-to-end sales support – from efficient customer support to strong portfolio development and well-coordinated agency management. The integration is happening in record time: The project was initiated in the fall of 2025, with initial pilot groups gaining practical experience with the solution starting this June. Guided by the principle “individual sales needs, a modular foundation,” the integrated system provides a powerful basis for successful market engagement. The new solution delivers strong technical support for sales, including BSI Tied Agent Management (TAM) in exclusive sales, which provides a unified, centralized customer view.
AI agents are coming
For BarmeniaGothaer, its partnership with BSI Software represents a significant opportunity for innovation. “Our goal is to achieve something extraordinary together, and to do so quickly,” says Christoph Moll, Head of Customer and Market Platforms at BarmeniaGothaer. “With the flexibly expandable BSI Customer Suite and a consistent platform strategy, we are establishing new benchmarks in the German insurance market. Our vision is to be the leading partner for exclusive agents, brokers, and end customers, powered by a digital foundation.”
In the near future, AI agents are set to simplify the insurance group’s processes and unlock efficiency gains through automation. “I envision artificial intelligence being used throughout our entire platform,” says Moll, “for example, as a debriefing agent for sales partners or for policy checks in the generation of offers.” With its pronounced industry focus, the BSI Customer Suite facilitates rapid time-to-market.
More voices on the project:
“BSI Software offers significant technological value that allows us to meet diverse sales needs with flexibility and a tailored fit. The integrated BSI Customer Suite provides essential building blocks within our platform to support our market operations efficiently and with a forward-looking approach.”
“We wanted evolution, not simply replacement. With the BSI Customer Suite, we can meaningfully integrate in-house developments, benefit from rapid time-to-market, and unlock new potential at the same time.”
“Implementing a project like nextCRM during an ongoing merger is a challenge – yet also a major opportunity. When so much is being rethought and reimagined anyway, we take an active role in shaping it. The BSI Customer Suite is an excellent foundation for it.”
“With nextCRM, we are designing a unified platform for our BarmeniaGothaer field sales organization. Our goal is to reduce complexity and consistently keep our customers front and center.”
“With the BSI Customer Suite as part of their customer and marketplace platform, BarmeniaGothaer demonstrates how forward-looking merger groups can successfully move into the future with a strong platform strategy.”
“BarmeniaGothaer starts from pole position, using the capabilities of the BSI Customer Suite to intelligently support various sales models and evolving demands.”
