BSI Customer Agents

Your Marketing Agent

What if your messages actually got through? And what if every campaign improved with every interaction?

Lena Meier, treue Kundin, sitzt entspannt in einem Wohnzimmer und liest ein Business-Magazin mit Vicky Valetti auf dem Cover, während der BSI Marketing Agent – ein AI Agent aus der BSI Customer Suite, dargestellt durch den blaugrünen BSI Companion mit Megafon-Symbol – an ihrer Seite erscheint. Symbolbild für wirkungsvolle Marketingautomatisierung und personalisierte Kundenerlebnisse entlang der Customer Journey.

Your Marketing Agent knows who you want to reach – and how. It personalizes content, continuously adapts campaigns and ensures that your messages hit the mark instead of falling flat. More relevance, more impact, more performance.

These companies leverage the power of BSI Customer Agents

Your Marketing Agent crew

Behind your Marketing Agent is a well-attuned team with clear tasks. It analyzes target groups, optimizes content and continuously refines campaigns in order for your messages to remain relevant and have a measurable impact.

A well-attuned team

Campaign Agent

Don’t recommend just anything – recommend exactly the right thing. The Campaign Agent recognizes your customers’ needs, preferences and experiences and delivers next best offers directly integrated into each campaign. You run more relevant, more convincing and more accurate campaigns – thus turning every interaction into measurable marketing success.

Selection Agent

The Selection Agent automatically builds the right target groups for you – precisely, flexibly and reusably. It compiles smart selections using free text, filters according to conditions and directly forwards audiences to campaigns and mailings. Less effort, less wastage, maximum accuracy.

Recommendation Agent

Recommend what really performs. The Recommendation Agent presents every customer with the right content, products or offers – from newsletter to ad variants. It prioritizes campaigns with the highest ROI, recognizes cross-selling and upselling opportunities, and continuously optimizes recommendations based on click and buying behavior.

Story Agent

The Story Agent thinks in terms of relationships, not individual touchpoints. It recognizes where a customer is on their journey, recommends the next best action and chooses the channel, timing and offer that best fit the overall situation. This allows you to control experiences that remain relevant and inspiring in the long term.

Content Agent

The Content Agent delivers exactly the content that works. It creates tailor-made content for campaigns, events or product launches – individually for each customer or target group. It seamlessly integrates authorized content into existing customer journeys and ensures consistent, relevant communication.

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BSI Customer Agents

Sales Agent

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Service Agent

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BSI Companion

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Voice Agent

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BSI Agent

Portrait of Lena Bartel, AI agents expert at BSI Software

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Lena Bartel

AI Agents Expert


+49 89 189 170 982

lena.bartel@bsi-software.com