THE CHALLENGE
Transgourmet wanted to be more targeted in its engagement with its customers and provide relevant offers. The company’s standardized newsletters resulted in low open rates and low revenue, as the content often did not serve the needs of the individual recipients.
Solutions
With BSI, Transgourmet creates personalized promotional newsletters based on customer purchase behavior. Specific product recommendations are automatically combined with current promotions, ensuring that each recipient receives customized offers.
Lena, the owner of a restaurant, receives her personalized Transgourmet newsletter on Mondays. It contains offers that specifically address her needs.
Instead of generic promotions, Lena notices that the newsletter includes offers specifically compiled for her – including fresh pasta, which she orders from Transgourmet on a regular basis.
The appealing offer wins Lena over instantly. With a single click, she is directed to Transgourmet’s online order page.
Lena adds the desired products to her shopping cart and completes the order in just minutes.
Thanks to the personalized recommendations, Lena saves time, benefits from promotions that are relevant to her, and, above all, remains a loyal Transgourmet customer.
“Not only has the personalization of our newsletters increased the open rate, but it has also increased our revenue. This measurable success has given us confidence and has really motivated the team.”
ADVANTAGES
With AI-powered personalization, every one of your customers receives content that exactly matches their interests and purchasing behavior – gone are generic mass e-mails.
Relevant offers at the right time significantly increase the purchase probability. Customers receive individualized product recommendations based on real-time data.
The entire personalization process is automated, without any additional manual effort. This saves your marketing organization time and facilitates scalable and efficient customer engagement.
We know the retail industry like the back of our hand. Find out here why our AI-powered customer platform will accelerate your business too.
I would be happy to assist you at any time.
Marvin Jensen
Community Manager Retail
+49 40 180 240 855