«We want to engage with our customers on a regular basis and want our engagement to be relevant, personalized and automated.»
The Challenge
The Baloise Group was faced with the challenge of strengthening their customers’ loyalty over the long term while at the same time enhancing their customer engagement beyond the typical interactions. These rational touchpoints, such as claims, provide little emotional value. In addition, the company lacked creative and unique ways to reward long-standing customers for their loyalty and to bind them to the company emotionally.
Solutions
With the help of BSI, the Baloise Group developed and implemented an innovative and highly personalized thank-you campaign. The campaign uses BSI CX’s automation and personalization features to engage existing customers emotionally and specifically. Long-time customers receive personalized videos in which Baloise employees thank them directly. For the customers, these videos represent a unique and personal experience.
Advantages
Delight your customers with a personal and emotional touchpoint.
Scalable solution for the automated creation of videos for large numbers of customers.
Customers can create and share their own thank-you videos, which increases the reach and emotional impact of the campaign.