More insight with onsite tracking: How to make your campaigns supersmart

Often, we don’t have the right insight into the behavior of visitors to our site, which means that it is difficult to evaluate campaigns accurately. Which links really draw visitors’ attention? Who reads the content all the way to the end? Without this information, there is a risk of drawing incorrect conclusions and not optimally addressing the target group. Browsing data for hours takes time, and any missed information can skew decisions.

The BSI Onsite Tracking captures metrics such as dwell time, scroll depth, and click behavior directly on your page. This means that it is instantly apparent which content your visitors are truly interested in and which links get the most attention. Based on this information, you can specifically select target groups, optimize your campaigns, and make decisions based on real data – without lengthy guesswork or hours of evaluation.