Strengthening your customer loyalty management


Do it like our customer Globus: Use BSI for easier and greater customer loyalty. With our holistic CRM system, you can effortlessly provide seamless customer support across all touchpoints. This will make your loyalty program easier and more efficient to manage – and your customers more loyal and happier.  

straightforward

efficient

exceptional

The Challenge 

What are the challenges?

Using multiple platforms creates inefficient processes and increases costs. In addition, there are challenges associated with strengthening the loyalty program and providing personalized services. A lack of integration of the various sales and service channels – stores, online shop, and contact center – further obstructs seamless customer support.  

Solutions  

The solution? It’s BSI.

A holistic CRM system replaces several existing platforms, ensuring that you have an efficient and central solution. It incorporates contact center, stores, service lounges, and concierge service, seamlessly integrating mobile devices and an included app. In addition, a digital loyalty program is implemented across all touchpoints, specifically promoting the lifecycle management of customer relationships. 

Sign-up

Lena, a customer, signs up for the Globus loyalty program in the company’s online store.  

Personalized offers

Immediately, she receives personalized recommendations and exclusive offers based on her previous purchases.  

Omnichannel integration

Lena purchases a product and selects the option to pick it up at one of the stores. As soon as the product is ready for pickup,  Lena receives a notification. 

A seamless customer experience

At the store, the sales staff greets Lena. They can access her shopping history and provide personalized recommendations. 

Continuous engagement

After her purchase, Lena receives regular updates and exclusive offers by e-mail and through the app, further building her customer loyalty. 

«The digital assistants make it possible for us to provide first-rate services to our customers at all touchpoints.» 

Michael Klötzli 

Head of Customer Experience & Operations , Globus

Advantages 

Everyone benefits

Cost optimization

Substantial operating cost reduction through CRM platform consolidation. 

Enhanced functionality

More functionality and better customer service at a lower cost. 

Strengthening your customer loyalty program

More sustained customer loyalty and higher customer satisfaction through personalized offers and services. 

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