Nürnberger Versicherung

BSI turns lead distribution into child’s play


When technology reaches its expiration date, it is time for something new. Nürnberger Versicherung took the plunge and, with BSI, not only modernized its lead distribution, but also made it truly smart. Now the best leads automatically find the best place – fairly, quickly and transparently.

80%

Faster development of new lead generation forms

Targeted lead management

through the use of various scoring values

90%

More transparency and direct access to the lead data

The Challenge 

What are the challenges?

Nürnberger Versicherung faced the challenge that its existing frontend and backend technology had reached end of life: Further updates and support were no longer possible.


Solutions  

The solution? It’s BSI.

BSI is helping Nürnberger Versicherung to optimize its lead distribution: Leads are captured via EIP/REST and automatically assigned to the best agency based on a score value. The score takes into account factors such as distance, waiting time, reaction time and conversion rate, as well as customer preferences and exclusion criteria.

Logo GLOBUS

“With BSI Insurance, we want to serve our sales partners in a more personalized and modern way. In doing so, we offer them even better support for their consulting services.”

Bernd Ringel, 

Head of Marketing

Advantages 

Everyone benefits

More efficient lead distribution

The use of BSI optimizes lead distribution, resulting in a fairer and more efficient use of resources.

Increased customer satisfaction

Customer preferences and specific requirement are taken into account in lead distribution, resulting in an improved customer experience.

Transparency and traceability

Thanks to the fuzzy logic component, complex decision trees are converted into understandable score values, making decisions fairer and more transparent.

Portrait of a decision-maker in the insurance industry - stands for digital customer experiences, modern CRM strategies and future-oriented customer experience in the insurance industry.

Insurance Solutions


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Portrait of Oliver Hechler, Community Manager Insurance at BSI Software

Let's talk

I would be happy to assist you at any time.


Oliver Hechler

Community Manager Insurance


+49 89 189 170 912

oliver.hechler@bsi-software.com