Insurance customers increasingly expect digital services that allow them to take care of their issues or requests by themselves, quickly and easily, and around the clock through e-mails, online forms, or apps. Obstacles to this are internal insurance company processes that are too complex or not automated, leading to delays and potential errors.
In addition, customers often cite a lack of transparency in their communication with insurers, while insurance customer reps lack customer summaries because they frequently have to go back and forth between different applications.