Effective customer selection for personalized marketing strategies at Transgourmet

Transgourmet dealt with the challenge of implementing a targeted approach in its engagement with customers in the catering and hotel industries. Every week, it performs an elaborate selection involving various departments and entailing enormous manual effort to communicate with its customers’ contacts in a targeted manner and with content that is relevant to them. 

With BSI’s automated customer selection option, Transgourmet can engage with its customers using a targeted approach, while at the same time saving a great deal of manual effort. Based on two central selection stories, customers are first automatically selected; then, the relevant content is assigned to them, and the shipping details are prepared. This ensures that every customer receives exactly the offers that suit them – in the right language and at the right time. Thanks to automated processes, the selection can be done efficiently and with no manual effort.