Churn Detection

Maximum customer loyalty: how our churn score helps banks retain valuable customers

Not every relationship automatically remains stable. The churn score shows how usage, engagement and products are developing – and when it is time to take action. This allows you make targeted offers, increase interest and secure long-term loyalty. Small signals create opportunities to make your customer happy.

Reaction speed

Take action on time

Resources

Targeted use

Customer loyalty

Retain valuable customers in the long term

THE CHALLENGE

What are the challenges?

Behavior, usage and engagement often change gradually – and only become noticeable when it is almost too late. Without having the right view of the signals, you risk losing your valuable customer. Opportunities for targeted offers are lost.

Solutions

The solution? It’s BSI.

Our churn score predicts the likeliness of a customer leaving the bank. It is based on key figures such as transactions, customer relationship, engagement and products used, enabling banks to identify at-risk customers early on and address them in a targeted manner.


Lena’s profile

Lena has been a customer at her bank for seven years, has two savings accounts and a credit card. She makes regular transactions, but has had little interaction with the bank in the last three months.

Churn score analysis

The AI detects declining activity and reduced product consumption. Lena’s churn score rises – a clear signal that she is inclined to leave.

Measure

The AI recommends offering Lena a customized loan or loyalty bonus in order to increase her engagement.

Result

Lena accepts the offer and starts to use banking products more actively. The churn score drops again, and the bank has retained a valuable customer.

Vorteile

Everyone benefits

Detect customer churn early on

Keep an eye on your customers becoming less active and take targeted measures on time to win them back.

Avoid inefficient customer retention campaigns

Focus on the right actions, save time and money, and make campaigns effective.

Better understand and serve valuable customers

This way, you can respond to individual needs and strengthen long-term relationships.

Portrait of René Konrad, Community Manager Banking at BSI Software

Let’s talk

I would be happy to assist you at any time.


René Konrad

Community Manager Banking


+41 58 255 96 72 

rene.konrad@bsi-software.com