Wolfgang Münch
ADAC
600 million data records – migration in record time
Users expect content that suits them in tone, timing and context. With BSI, a simple teaser becomes a real conversion tool: personalized, relevant and intelligently delivered.
THE CHALLENGE
What are the challenges?
The ADAC faced the challenge of transferring data from around 30 million memberships and insurance customers from a host-based core system to a modern CRM platform – without causing prolonged downtime for members and customers. This involved migrating over 600 million data records without errors and integrating them into a central partner system. The solution not only had to be highly scalable from a technical standpoint, but also had to be implemented within a very tight time frame.
Solutions
Solutions
With the smooth data integration of around 30 million ADAC memberships and customers, BSI has once again demonstrated the high scalability of its BSI Customer Suite platform. The switch from the previous host-based core system to the BSI Customer Suite took place over a long weekend. More than 600 million data records were successfully migrated.
«The cooperative and efficient collaboration with BSI enabled us to migrate our customer data quickly and seamlessly, and to maximize its value for administration, cross-selling and upselling strategies.»
Vorteile
Advantages for everyone
Increased efficiency
Simplified and fast processing of membership data.
Consistency
A unified database reduces errors and improves marketing performance.
Communication
Personalized offers and campaigns improve engagement.
Insurance solutions
There are many reasons why most insurance companies in Germany count on the BSI Customer Suite. One of them is called Digital Operational Resilience Act (DORA).
Let’s talk
I would be happy to assist you at any time.
Oliver Hechler
Community Manager Insurance
+49 89 189 170 912