Propose is the moment when everything comes together: the facts, the emotions, the automation, and the personal touch. It’s the point where you win not only Lena’s heart but also her signature – creating the foundation for a long-term, valuable relationship.
Propose is more than an offer — it’s both a declaration of love and a marriage contract.
Propose from a CEO’s perspective
Propose is one of the most critical moments in the entire customer journey because it requires mastering three challenges at once: creating an offer that not only fits the customer but is also economically sound for us, winning Lena over, and ensuring a seamless transition into onboarding. It’s at this point that interest turns into commitment — and effort turns into return.
To achieve this, a consistent process is essential. Many companies still operate according to the outdated pattern of «generate and send an offer.» That’s the Stone Age. Modern sales flows are dynamic: they recognize situations, respond, simulate options, and adjust accordingly. Intelligence and automation make all the difference — preventing leads from going cold, ensuring perfect timing, and guaranteeing that every offer is both customer-centric and economically viable.
The results are reflected directly in the metrics: higher close rates through perfectly matched offers, better margins through intelligent pricing strategies, shorter sales cycles through automated workflows, and happier customers thanks to seamless onboarding. At the same time, the cost per acquired customer measurably decreases while customer value increases. Propose is therefore a clear business instrument for sustainable growth.
Business impact in numbers
- Higher win rate and quote-to-order conversion
- Lower customer acquisition cost (CAC)
- Shorter sales cycles and proposal turnaround times
- Faster time-to-value in onboarding
- More targeted offers
- Better margins