Involve Lena

A cycle of impact and added value emerges: what Lena contributes strengthens your brand – and what you make of it motivates her to engage even more. The duality of Involve is clear: you do it together – and it benefits you both. You gain content, insights, and advocates that are more credible than any advertising campaign. And Lena gets to shape the experience.

Involve means seeing your customers not just as consumers, but as active contributors. Some customers are critical, diligent, and communicative — it would be a waste not to harness that energy. Those who involve such voices gain valuable feedback and expand their own team with motivated members who act with joy and conviction.

The effects extend far beyond marketing: user-generated content and references create credibility and reach, peer-to-peer support reduces service costs, and engaged customers serve as authentic advocates in the sales process. At the same time, Involve also has an internal effect. When employees see how actively customers participate, their own motivation and identification with the brand increase. A company that integrates customers as partners naturally cultivates a different kind of culture — approachable, participative, and authentic.

Self-service complements this picture: what is often seen merely as a cost-saving measure is, in reality, a trust-building form of involvement. By granting customers the right degree of freedom and enabling them to manage processes independently, quickly, and easily — in ways that make sense for both them and us — we create genuine added value.