Please Help

When Lena or her AI assistant needs support, what matters most is speed and competence. No waiting loops, no endless codes, no unnecessary chatter – just help, directly and without detours.

Help is more than just a service channel — it’s a process factory for the entire company. What appears externally as a simple access point is, internally, the clean structuring and routing of all requests. Every process exists only once, is usable across all channels, and is clearly defined. Whether Lena reaches out through sales, service, or self-service, her request lands in the right place, is automatically routed correctly, and handled efficiently. This prevents duplication, avoids friction between departments, and ensures the organization doesn’t get lost in its own complexity.

For companies, Help means that external and internal processes are clearly separated. Complaints, orders, or support requests belong to the external world and can be initiated by the customer at any time. Internal sub-processes run separately — ideally handled quickly by an AI agent. What matters most is that Lena is never burdened with internal complexities. She experiences only one thing: fast, competent help without detours.

With Help, credibility is key: anyone who tries to sell during a help moment risks losing trust. Only once the problem is solved may we think about ourselves again. This clear distinction is what separates an annoying service from one that Lena truly loves.