BSI Blog

Here, we introduce our customers and projects, share inspiration as well as our know-how about CRM, marketing automation, customer journey management, service excellence, technology trends and the future of customer interaction.

Not all of our blog articles are available in English. Check out our German blog for more articles. Would you like to stay up to date? Subscribe to selected topics with our newsletter.



From Anna to Alexa

My memories of the patient Swedish girl Anna are what prompted me to dive into the world of chatbots. Are they still as wonderfully entertaining as...

Basler goes Mobile

Baloise Insurance has already used BSI CRM for several years as its central CRM solution and in complaint management. After upgrading to the latest...

The cook serves the food

Sarah Wiener once cooked her way into the hearts of Hollywood stars with her pastries. She later catered to filmmakers and artists from a converted...