THE CHALLENGE
It is not easy to really engage with each individual customer. Newsletters often get lost in the daily grind, content fails to appeal, and the personal touch is lost. Many companies face the challenge of creating genuine relevance from data and suggesting suitable products. At the same time, customer loyalty needs to be strengthened without the newsletter coming across as intrusive.
Solutions
BSI ensures that newsletters are truly personalized. Using clever algorithms and data-based analyses, the content is tailored precisely to meet your customer’s tastes. Whether it is their favorite products, suggestions from purchase history or suitable recommendations based on their browsing behavior. BSI ensures that every newsletter inspires enthusiasm, strengthens loyalty and increases conversion rates.
The following algorithms are used:
particularly popular products are highlighted and recommended.
based on current purchasing behavior, products that are often purchased together are suggested.
products are recommended based on the customer’s activity in the online shop.
personalized product recommendations based on the customer’s previous purchase history.
ADVANTAGES
Personalized recommendations turn newsletter into real incentives to buy. Products that really interest readers lead to more clicks and more sales.
Each newsletter delivers content that is tailored precisely to your customer’s interests. This makes every message feel relevant and valuable.
Personalized content shows that you understand your customer. This builds trusts, ensures positive experiences, and makes the newsletter something special.
I would be happy to assist you at any time.
Marvin Jensen
Community Manager Retail
+49 40 180 240 855