May 6, 2024

BSI Release 24/1: Artificial Intelligence and in-depth industry expertise make good customer relationships even better

Baden, May 6, 2024 - BSI's software experts in Switzerland exceed market expectations with their Release 24/1: Not only does the BSI Customer Suite, in its current version, impress with an expanded range of functions but it also raises the bar once again for enterprise CRM systems in terms of quality, efficiency, user-friendliness, and innovation. With its new release, the team around CEO Markus Brunold also demonstrates again in 2024 that at BSI, technical prowess and extensive industry expertise go hand in hand with a high level of customer understanding and a passion for good software.

A few highlights from Release 24/1:

  • The new BSI Companion is a smart assistant that makes working with the BSI Customer Suite easier. It summarizes customer inquiries precisely, provides valuable information based on customer data, does translations and presents suggested answers based on its user’s specific specifications.
  • A new process control ensures smooth business processes, which can also be automated across departments in conjunction with the BSI Companion’s Artificial Intelligence.
  • With BSI Engage, end customers can personally book online appointments on self-service platforms, make GDPR- and DSG*-compliant video calls, and sign legally compliant contracts electronically.
  • In BSI CRM, advisers and salespeople get customer information generated by AI in real time. This information is displayed on clearly arranged information tiles and simulated image worlds, facilitating a generative 360° view of a customer's situation.
  • BSI Insight enhances professional data analysis with a visual environment. New, interactive charts make it faster and easier for CRM professionals to grasp patterns, correlations, and trends and make relevant decisions.
  • The data model in BSI CDP can now be adapted even better to the specific needs and requirements of industries and companies. New functions and Artificial Intelligence ensure maximum flexibility and extensibility. With BSI EIP as a low-code integration platform, all customer data across the corporation is combined into the BSI data model, while at the same time, the highest data quality and GDPR-compliant data protection are ensured.

A perfect fit for banks, insurance companies, and retailers that is ready to launch instantly

As CEO Markus Brunold, himself a passionate software engineer, says with confidence: “With Release 24/1, we are once again getting noticeably closer to our vision of the digital off-the-shelf tailor-made suit: Insurance companies, banks, and retailers in their respective industries benefit from specific processes and important interfaces, guaranteed compliance and seamless integration into their IT landscape.” With his statement, Markus Brunold points to the fact that the BSI Customer Suite is virtually ready to use out of the box at the touch of a button thanks to industry-specific presets. At the same time, the Customer Suite can be adapted to specific situations in corporate ecosystems without any additional programming effort.

BSI’s 2024 mission was completed successfully

“Good software for good customer relationships. That is our mission. It means consistently focusing on our customers’ industries and DNA, always with the end customer in mind – and having AI assistance in the right places,” adds Chris Rusche, who sits on BSI’s Board of Directors and helps shape the long-term, strategic development of the BSI Customer Suite, and who, jointly with Markus Brunold and the BSI team, is responsible for the software company’s path forward. Recent developments demonstrate the mission's success: By exceeding the revenue limit of 100 million Swiss francs and entering the Italian market, BSI is growing along with the CRM platform's features.

*Swiss federal Law on Data Protection (DSG; Schweizer Bundesgesetz über den Datenschutz)


Markus Brunold, CEO BSI Software AG

BSI Customer Suite mit generativer 360°-Kundensicht und dem AI-basierten BSI Companion

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BSI at a glance

The Swiss software developer BSI provides a holistic, AI-supported platform for the digitalization of customer relationships. For Banking, Insurance, Retail, and Energy & Utilities, the BSI Customer Suite provides everything necessary for an excellent customer experience. In addition to its many years of industry expertise, this also includes BSI's CRM system with a generative 360° customer view and the AI-powered BSI companion. Around 230 corporate clients use BSI's software to reach over 150 million end customers across Europe. Since its founding in Switzerland in 1996, the company has proved itself as a market leader in its focus industries in the DACH region. Its clients include renowned companies such as ADAC, Raiffeisen Bankengruppe, Signal Iduna, and PostFinance. Software and people together - that's what BSI stands for.

BSI Customer Suite

Provide a truly compelling customer experience with seven products – all in one solution.