January 12, 2023

BSI continues its strategic growth trajectory and acquires leading provider of electronic signature solutions in the insurance industry “inSign”

Baden, January 12, 2023 – CRM and marketing automation manufacturer BSI acquires inSign, provider of digital signature solutions in the German insurance industry. In doing so, BSI is consolidating its market position in the DACH region in the banking and insurance sectors and will in future also offer new digital applications for a seamlessly integrated and automated customer process for other sectors.

BSI is acquiring inSign GmbH as of December 2022. inSign will be released from the overall company iS2 AG, a subsidiary of the insurance group die Bayerische, and will become part of the BSI Group. ”With this acquisition, we are strengthening our banking and insurance sectors in the DACH region and are consistently continuing our strategic growth trajectory,” says BSI CEO Markus Brunold. “With the seamless integration of inSign into our customer management software, we are extending the standard processes offered up to the conclusion of a contract with a legally compliant signature. This enables us to offer our customers and their customers real added value. This is done in compliance with regulatory requirements and can be embedded into all types of hybrid advisory processes at any time.”

BSI acquires 100% of the shares of inSign. Martin Hierhager, previously Member of the Management Board of the inSign business unit within iS2 AG, is moving to BSI with his entire team. “BSI and inSign are long-standing and proven partners and market leaders among German insurance companies. This makes us doubly strong, as it demonstrates our expertise in the DACH region, which is subject to strict regulatory requirements,” says Martin Hierhager, Managing Director of inSign. “With the acquisition by BSI, we as inSign will be able to invest even more consistently and sustainably in the development of our electronic signature solution.”

The inSign signature solution has been integrated into BSI’s video consultation solution for some time now, enabling consultants and clients to process and digitally sign documents in a video call in a legally compliant manner. Originally, inSign was a joint project between iS2 and the insurance group die Bayerische. Martin Gräfer, member of the Board of Directors of die Bayerische: “For us as die Bayerische, it has always been important to act as a driver of innovation. With the establishment of “inSign” at the time, we reached a major milestone in the field of digitalisation. This was an innovation in the financial and insurance sector. The project is constantly growing and conquering new sectors and markets beyond the insurance industry. A truly successful project that now serves BSI as a new tool for expanding its portfolio. What a success!

For iS2 AG, the sale results from the long-term strategy of focusing more strongly on its core business and the predominantly German target market. “With this reorganisation, we want to focus on our core business and our core technologies and invest more in optimising our sales processes and diversifying our product portfolio. Innovative product developments are just as important to us as expanding our expertise as a partner, particularly to medium-sized insurers, in the digitalisation of their sales and customer processes,” says Felix Kugelmann, member of the iS2 Management Board.

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The Swiss software developer BSI provides a holistic, AI-supported platform for the digitalization of customer relationships. For Banking, Insurance, Retail, and Energy & Utilities, the BSI Customer Suite provides everything necessary for an excellent customer experience. In addition to its many years of industry expertise, this also includes BSI's CRM system with a generative 360° customer view and the AI-powered BSI companion. Around 230 corporate clients use BSI's software to reach over 150 million end customers across Europe. Since its founding in Switzerland in 1996, the company has proved itself as a market leader in its focus industries in the DACH region. Its clients include renowned companies such as ADAC, Raiffeisen Bankengruppe, Signal Iduna, and PostFinance. Software and people together - that's what BSI stands for.

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