Degussa Bank, Germany’s only worksite bank, with 200 partner companies and around 1,000 employees, is one of the largest issuers of corporate credit cards in Germany.
"We aim to depict the entire range of offers across all customer segments with the introduction of our omnichannel strategy. BSI provides us with the communications options and workflows required for this comprehensive customer service approach."
Degussa Bank chose BSI as its technology partner to ensure customer proximity, not only physically to the 200 offices located on company premises and in industrial and business parks, but seamlessly along the entire customer journey. The goal is to provide a consistently positive customer experience across all contact points.
Degussa Bank replaced its existing, isolated system with BSI. Everyone throughout the company profits from the new CRM system with the 360° view. The advantages include: uniform management of the process and workload, independent of whether business cases are generated by the marketing department or whether staff in a bank shop starts a business case.
Service level agreements can be checked in real time; system landscapes have a uniform data format. To make this possible, the landing pages of multiple databases were aggregated for tracking to meet customer expectations of real-time interactions online, mobile and in the branch offices.
"Required is transparency about which concerns and needs are brought up by customers and what support we provided. It is clear to me that this transparency is found in the CRM system from BSI."
We understand the processes and regulatory requirements of the banking industry in great detail. It is not without reason that we are the Number One for banks in Switzerland.