AMAG Customer management solution with plenty of horsepower

In order to know its customers and their mobility needs, AMAG has been systematically capturing customer relationship knowledge with BSI since 2014. New areas of application, such as digital contract signing with BSI inSign and other upcoming digitalization projects in the areas of omnichannel and customer experience, are helping AMAG on its way to becoming the leading provider of sustainable individual mobility.

For AMAG and all authorized dealerships, the 360° view on customers, vehicles and all connected events is central. The BSI Customer Suite is used to support over two million private and corporate customers. The solution covers all aspects from lead management to sales & marketing to support of existing customers.

Before the standardization with BSI, detached data sets prevented meaningful key figures from being determined, efficient processes from being mapped and proactive customer support from being provided. Thanks to BSI, all dealerships have been able to systematically record customer knowledge for over a decade and actively use it in consulting & sales. Data quality is ensured with sophisticated rule-based automation.

BSI offers a central, virtual consultant workplace with access to all relevant customer information. This means that all processes, from lead to contract, are managed centrally via BSI. The digitalization of the entire process increases the chance of a successful closing, as the majority of documents, such as for delivery or leasing offers, are available digitally. In addition to streamlined processes, this also leads to significantly reduced paper consumption. Furthermore, employees benefit from the low-code/no-code approach of the BSI Customer Suite. New processes can be created on a purely configurative basis and made live with a single click. This results in a very fast time-to-market and the ability to react immediately to new market requirements.

Individual mobility solutions for companies are also implemented using the AMAG solution. Thanks to a customized module for fleet management, customer advisors always have a comprehensive overall view of the customer, regardless of the size of their fleet.

Since the end of 2024, customer contracts can also be signed completely digitally. The legally compliant signature solution BSI inSign is integrated into the BSI Customer Suite for the seller, and the customer can sign digitally on site.

With the switch to the BSI Customer Suite, AMAG also made the switch to the cloud (SaaS). The advantages of the cloud are obvious: excellent data protection thanks to data storage in the EU and stable operation by BSI.