Gothaer expands collaboration with BSI

We are very pleased that Gothaer has decided to expand our collaboration: following completion of the agency system, the introduction of BSI Insurance will now follow in broker sales. Gothaer intends to use BSI Insurance as its central platform for all sales channels, thereby creating synergies.

BSI Insurance serves broker representatives as an efficient tool and enables a consistent support concept. With 20 years of knowhow in CRM and the insurance field, we constantly develop innovations that provide our customers with an edge over their competitors. We are very pleased that Gothaer shares these high demands for service innovation with us and has decided to expand our collaboration in the corporate customer field.

Event tip: Innovations and automation in sales, marketing and service for insurance companies

The specialist event, “Customer interface: Customer and complaint management between human factors and smart machines“, will take place May 15-16, 2018. Our customer, Sebastian Wertenbruch, Department Head Sales Systems and Processes at Gothaer, will provide insight with his presentation entitled “Strategic multichannel management at Gothaer – How a central CRM successfully connects personal and direct sales”, and will shed light on the challenges for insurance companies in customer management and show how Gothaer has intensified customer contact with the implementation of its multichannel strategy. For further information about the event can be found here