Impress your customer BSI creates wow moments

As a leading software company with solutions from CRM to CX, we have made every effort to delight our customers – and customers’ clients – for over 25 years. And as long as there are companies that appreciate the value of strong relationships, we will continue on this path.

BSI for your industry

These companies also count on BSI

BSI Customer Suite For a powerful customer experience

To win their customers’ hearts is the most important and most challenging task for any company. At the same time, it is also the most rewarding task – thanks to BSI. BSI stands for omnichannel and 360° customer view and automation combined with artificial intelligence for real personalization.


Customer Experience

With BSI, you can find, win, and understand customers. You can design and execute perfect customer journeys. Everything happens across departments, individualized for every customer, in real time, across all touchpoints, and fully automated.


Customer Relationship Management

A CRM software that supports your marketing, sales, and service teams. BSI will give you a 360° view of your customers – at any time, from any department, and at every touchpoint.


Artificial Intelligence

With BSI, you get the most out of your data ­– thanks to powerful machine learning workflows. For intelligent data analysis, customer clustering, recommendations, and much more.


Customer Data Platform

You can trust BSI with your company's most important asset: your customer data. Gain a holistic view of your prospects and customers and dismantle your data silos.


Enterprise Integration Platform

BSI opens the door to an almost unlimited world of REST services, interfaces, and standard connectors – thus providing access to a vast ecosystem with respect to the customer experience.

Coming soon

BSI business departments BSI understands your business

Whether for sales, marketing or service: The 2 million lines of code we have written combine to form seamless and future-strong solutions – thanks to uncompromising technology, a highly flexible data model, and brilliant user experience.


With BSI, you can design and control highly personalized customer journeys. Ensure an unforgettable experience and maximize your business success.


With BSI, you get a centralized, virtual sales workstation with a 360° customer view. Increase your probability of a successful sale.


The guided processes in BSI and AI support facilitate significant time-savings in customer inquiry processing. Save money and make your customers happy.


With BSI you benefit from the intelligence of your customer data: strong analytics, reporting dashboards, and direct access to business intelligence.

220 million

The number of customer relationships BSI converts into sustainable success stories


Customer-oriented – that’s BSI


The increase in cross-selling and upselling with automation

Capabilities The right answer for every challenge. BSI.

Contact Center Becoming a service champion

Impress your staff and customers at all touchpoints with BSI Contact Center and leave the competition far behind.

SaaS The software in the cloud

Obtain software from the cloud, and not have any bother? Or perhaps you prefer to operate it in your infrastructure? BSI supports you with the appropriate services.

Marketing Automation The Segment of One is becoming a reality

BSI helps you move from classical campaign thinking to individual customer contact: target the right content at the right time over the right channel.

Sales Automation Lead management – efficient yet personalized

How hot is a lead, and how valuable? With BSI, you can keep an eye on all critical customer information – from all and for all touchpoints.

Service Automation First-class service and automation – not a contradiction

BSI will help you digitize your services on all channels. Automated service processes will lighten your agents’ workload, allowing them to devote time to customer support.

HDI Logo

Silvia Bauer, Senior CRM Manager, HDI

What makes the difference with BSI is their closeness with customers. You don’t just have a standard placed before you, but are able to actively co-develop the roadmap.

Next best action: BSI.

The next best action: Network your goals with BSI.

Zeno Hug, Creator of Customer Delight

+41 58 255 99 59