BSI Customer Suite

Europe’s Number One CRM/CX with AI by Design

Do you love your customers? So do we. Our AI-powered CRM/CX platform made in Europe will ensure that you attract customers, get them to engage with you and stay with you. Connect your sales, marketing, and service, keep your data safe, and benefit from our AI agents who can proactively assist you.

Assess BSI

Illustration of a delighted customer in her living room, surrounded by symbols for energy, banking, insurance and retail - visual representation of digital services for banks, insurance companies, retailers and energy suppliers.

We make industry leaders happy:

BSI Customer Suite

Boost your customer value with the most successful CRM/CX platform in your industry

Use concentrated AI power

, delightful customer journeys

, and exciting insights, shaping long-term customer relationships

 with the BSI Customer Suite from day one.

Explore the world of BSI

Intelligence

Do you still use prompts, or do you already know it?

You will recognize patterns, understand correlations, and draw real-time insights from your millions of customer data. Why? Because we have been working with agentic AI for a long time and integrated it deeply into BSI.

BSI Customer Suite products:

Artificial Intelligence

Customer & Data Insights

Processes

Your customers will feel as if they are at their neighborhood store

Communicate simultaneously with everybody and yet individually with each and every one – across all departments and channels. And as a result, turn all your customer journeys into unique experiences in no time.

BSI Customer Suite products:

Customer Experience

Customer Relationship Management

Customer Engagement

Data

Turn your data into relationships

Unify your company’s customer data, assure its quality, keep it GDPR compliant, and make it available to everyone. This lays the foundation for sustainable customer relationships.

BSI Customer Suite products:

Enterprise Integration Platform

Customer Data Platform

BSI AI Vision

Teams of the future work in a hybrid model

In the BSI Customer Suite, humans and AI work together: They develop ideas and solutions, share tasks and make decisions based on relevant data and clear governance. This leads to greater speed, reduced workload and better customer experiences.

Andrea Adams, a business analyst and enthusiastic BSI Elements user, works on a laptop in a modern office. A teal AI agent supports her work. The scene illustrates co-creation between humans and artificial intelligence in the BSI Customer Suite, following the "Human in the Lead" principle.

Human in the lead

Co-creation

In co-creation, goals, context and parameters are simply entered as prompts. The AI translates them into a concrete solution and further configures it through dialogue. This keeps the human in the lead, while the AI accelerates implementation.

Vicky Valetti, sales manager and customer advisor, walks through a modern office holding a to-go coffee. The orange AI agent Bob supports her with visible scheduling and dialogue information in the BSI Customer Suite. The scene illustrates co-working based on the "human in the loop" principle.

HUMAN IN THE LOOP

Co-working

In co-working, humans and AI work together throughout the ongoing process. AI agents autonomously carry out defined steps, specifically lightening the human’s workload and handing off tasks for which they are not authorized. This keeps the human in the loop.

Illustration of customer Lena wearing an orange sweater and jeans, arms raised – the friendly character represents BSI’s “Customer first” approach.

The BSI promise

Customer first

Not only is BSI Software your only European alternative to US corporations – BSI is also the better software. Our CRM/CX solution is modular, AI-ready, and extensively customizable for your industry. You retain sovereignty over your data, use the specific Artificial Intelligence model that suits your business, and always remain flexible. And what if your business grows? Then BSI will simply grow with you.

Retain sovereignty

Your data, your rules: Maintain data sovereignty with BSI Software. Whether US hyperscaler or European provider, with us, you have the flexibility to switch out your cloud solution if your strategy requires it.

Have the freedom to choose

With BSI, you can choose from more than 70 Artificial Intelligence models and use exactly the one that suits your needs. You want to switch? That is not a problem. We can do that for you in minutes.

Benefit from flexible scaling

Once the first choice, always the first choice: With the BSI Customer Suite, you get continued stability and efficiency, even with a growing number of users, increasing amounts of data, and new requirements.

Benefit from our extensive industry expertise

We are your Number One. No other vendor understands your market – Banking, Insurance & Health, Retail, Energy & Utilities – better than we do. Benefit from solutions and processes that comply with regulations and really suit you.

Explore industries

Discover BSI for

Banking

Portrait of a decision-maker in the insurance industry - stands for digital customer experiences, modern CRM strategies and future-oriented customer experience in the insurance industry.

Discover BSI for

Insurance & Health

Discover BSI for

Retail

Portrait of a decision-maker from the energy sector - stands for digital transformation, efficient customer processes and the use of CRM and CX solutions at energy supply companies.

Discover BSI for

Energy & Utilities

Don't ask us. Ask our customers

Discover our success stories

"The AI-powered solution approach exceeded our expectations. With the BSI Customer Suite, we can automate resource-intensive processes and personalize content at the same time."

"With BSI, we have repositioned our marketing automation: personalized, event- and score-based customer communication across several channels for more than 20 million customers and interested parties. The marketing department works independently in the cloud, with 3,000 agents involved. The focus is on efficiency, relevance and scalability.”

"The BSI Customer Suite has impressed us with its comprehensive reporting, the opportunity to easily manage multi-level campaigns, and the almost unlimited options for activating new and existing customers."

"All the systems, interfaces, and the considerable number of teams involved have led to a high degree of complexity, which has been successfully managed by and with BSI. We can now manage customer inquiries and requests more efficiently, and our employees and customers benefit equally."

"Thanks to the seamless integration of our core banking system, BSI guarantees BLKB’s banking advisors a user-friendly front office workplace and facilitates individual and customer-oriented consultation."

"Trigger-based customer journeys with smaller, more refined target groups instead of budget-intensive marketing campaigns: In only two years, we reduced our material costs by 15%, and, with a target group size reduced by around 35%, increased our cross-selling and upselling rates by about 30%, and tripled this customer group’s premium volume."

"Since we were able to create a fully integrated system landscape of CRM and ERP with the help of interfaces, we now have an end-to-end view of the entire shopping experience. This provides complete transparency for our warehouse and transportation management."

"The project with BSI was defined by positive and trust-based collaboration. Thanks to the agile project methodology and BSI’s consistent customer centricity, we were able to achieve initial successes soon after implementing the CRM."

Let us impress you

15%

less marketing costs at Baloise

46%

More campaign success through reinforcement learning at BLKB

25%

of churn prevented at Transgourmet

What more could you want?

First-class software is not the only thing we have for you. We also provide valuable technical information, descriptive practical examples, a wide range of training courses, and industry-specific events. Because that helps propel you, your company, and your customers forward.