Impress your customer BSI creates wow moments

As a leading software company with solutions from CRM to CX, we have made every effort to delight our customers – and customers’ clients – for over 25 years. And as long as there are companies that appreciate the value of strong relationships, we will continue on this path.


These companies also count on BSI

Release 23/2

Putting the customer first

The new Release 23/2 of the BSI Customer Suite reflects these customer requirements: The CRM system is a top-notch, industry-specific solution that is integrated, tailored to your company’s DNA and always up to date, thanks to its connection to the cloud. Discover the new products and features of the BSI Customer Suite.

Discover the highlights


BSI Customer Suite For a powerful customer experience

To win their customers’ hearts is the most important and most challenging task for any company. At the same time, it is also the most rewarding task – thanks to BSI. BSI stands for omnichannel and 360° customer view and automation combined with artificial intelligence for real personalization.

Discover BSI Customer Suite


Customer Engagement

Impress customers in person using video consulting, create offers, and conclude contracts via electronic signature – seamlessly integrated or on a standalone basis.


Customer Experience

Find, win over and get to know your customers. Thanks to its trigger-based approach, BSI CX lets you respond to relevant (life) events in real time and set up personalized customer journeys.


Customer Relationship Management

With bsi.crm, you have more time for true customer proximity thanks to automated routine tasks and countless integrated aids that make your work in customer communication easier.


Customer & Data Insights

Discover structures and contexts to make better decisions based on data. BSI Insight provides detailed analytics and effective visualizations.


Artificial Intelligence

Get the maximum added value from your data. With BSI AI, you gain powerful machine learning workflows for customer clustering and marketing automation.


Customer Data Platform

With BSI CDP, gain a holistic view of your customers, dismantle data silos and ensure your data’s quality and GDPR-compliant protection.


Enterprise Integration Platform

With BSI EIP, you have multiple interfaces and standard connectors to access your entire ecosystem and configure, monitor and evaluate your data traffic.

BSI business departments BSI understands your business

Whether for sales, marketing or service: The 2 million lines of code we have written combine to form seamless and future-strong solutions – thanks to uncompromising technology, a highly flexible data model, and brilliant user experience.


With BSI, you can design and control highly personalized customer journeys. Ensure an unforgettable experience and maximize your business success.


With BSI, you get a centralized, virtual sales workstation with a 360° customer view. Increase your probability of a successful sale.


The guided processes in BSI and AI support facilitate significant time-savings in customer inquiry processing. Save money and make your customers happy.


With BSI you benefit from the intelligence of your customer data: strong analytics, reporting dashboards, and direct access to business intelligence.

220 million

The number of customer relationships BSI converts into sustainable success stories


Customer-oriented – that’s BSI


The increase in cross-selling and upselling with automation

Capabilities The right answer for every challenge. BSI.

Contact Center Becoming a service champion

Impress your staff and customers at all touchpoints with BSI Contact Center and leave the competition far behind.

SaaS The software in the cloud

Obtain software from the cloud, and not have any bother? Or perhaps you prefer to operate it in your infrastructure? BSI supports you with the appropriate services.

Marketing Automation The Segment of One is becoming a reality

BSI helps you move from classical campaign thinking to individual customer contact: target the right content at the right time over the right channel.

Sales Automation Lead management – efficient yet personalized

How hot is a lead, and how valuable? With BSI, you can keep an eye on all critical customer information – from all and for all touchpoints.

Service Automation First-class service and automation – not a contradiction

BSI will help you digitize your services on all channels. Automated service processes will lighten your agents’ workload, allowing them to devote time to customer support.

HDI Logo

Silvia Bauer, Senior CRM Manager, HDI

What makes the difference with BSI is their closeness with customers. You don’t just have a standard placed before you, but are able to actively co-develop the roadmap.

Next best action: BSI.

The next best action: Network your goals with BSI.

Zeno Hug, Creator of Customer Delight

+41 58 255 99 59

BSI Customer Suite

Provide a truly compelling customer experience with seven products – all in one solution.

Business departments