Omnichannel marketing The key to positive customer experience

There is no need for you to be concerned about which customers select which channels – with omnichannel software such as BSI, everything is possible. You define what to say to your customers, and BSI will find the right channel for it.


Inbound & outbound An overall view of all your channels

Facebook, LinkedIn, and five different newsletters … How do you best write to your customers? And how many contact options do you offer your customers without losing track? With BSI, there is no need to worry: You can offer all channels to your customers. If you are unsure which one to select, BSI will automatically recommend the best channel to you based on existing communication data.

Consistent All internal departments as one entity

To your customers, it does not matter if they speak with a marketing, sales, or customer service employee. That is why the keyword “omnichannel” applies to your internal departments as well: Your customers should be able to contact any of your employees without having to restate their request or concern anew. With BSI, all departments have the same information – switching channels from Facebook to phone and from the social media team to the customer service team is not a problem.

All-in-one solution One software solution, one user interface

BSI is a true all-in-one solution with all channels, rules, and processes in one package. It is far more than a CRM or sales solution: With its universal user interface, you manage your channels, internal departments, and customer data across all touchpoints and customer journeys.

Consistent Integrated communication

The system automatically passes out leads generated through the website and monitors their processing continuously. All communication is integrated across all channels, via either the customer portal, text message, or social media. You can start any process at any contact point, ensuring that you consistently accompany your customers and are ready for any challenge.

Multi-channel vs. omnichannel


Because people count

When using a multi-channel approach, you operate several channels simultaneously. However, the response to an e-mail can only be an e-mail. On the other hand, omnichannel comes with a significant difference: All information is collected centrally in one system, and your customers can easily change channels whenever they like.

From the software perspective, the person is always the same, regardless of the touchpoints used to contact your business. On Monday, he calls the service employee; on Tuesday, he asks a question on Facebook; and on Wednesday, he clicks on a CTA button in your newsletter. All this is no problem for BSI: Regardless of how often your customers change channels, your departments have all the information and specifically respond to their particular concerns or requests. This is the way to perform your role as an attendant.

Related Capabilities


BSI knows your business

Whether sales, marketing or service: you can put our two million code lines and promising solutions together with equal ease – through uncompromising technology, a highly flexible data model and a captivating user experience.


Set up trigger-based, highly personalized customer journeys within 15 minutes with BSI. They help you provide an unforgettable experience and maximize your business success.


BSI offers a central, virtual advisor workstation with access to all relevant customer information. This improves the chances of a successful business conclusion.


BSI’s guided processes enable more efficient handling of customer issues. This saves you time and money in the long term, and makes your customers happy.


BSI provides you with powerful analytics, clearly arranged reporting dashboards and the possibility of data-based challenges to your decisions. BSI is your direct access to business intelligence.

Next best action: BSI.

The next best action: Network your goals with BSI.

Zeno Hug, Creator of Customer Delight

+41 58 255 99 59

BSI Customer Suite

Provide a truly compelling customer experience with seven products – all in one solution.