360° view A clear view of your customers

As a data hub, BSI integrates your data from all systems and provides a 360° view of customer data and behavior. It also coordinates processes across touchpoints, allowing you to accompany your customers on their customer journey seamlessly. Company-wide, end-to-end CRM processes become a reality with BSI, and you can combine the momentum of your employees from all areas of the company.


The CRM from BSI A 360° customer view

Would you like to run CRM software that supports your marketing, sales, and service teams seamlessly? BSI will give you a 360° view of your customers – at any time, from any department, and at every touchpoint. It will win you over with its modular design, high configurability, and open technology.

Across departments A place for your customer data

All relevant business information and data on your customers converge in one centralized location: BSI. All your employees work with it across departments. Whether they are in the contact center, in marketing, or sales – anyone can start the guided processes from anywhere.

Customer history Holistic customer service

Interactions with prospects and customers at every touchpoint are logged in BSI, and the 360° view breaks down the history of each one individually. This approach provides the foundation for the holistic customer service that will set you apart from your competition.

Customer Data Platform 360° customer profile

BSI collects all relevant prospect and customer data in real time from various systems. The data might be from the CRM, existing system, ERP, or PoS, or transactional, mobile, and website data, or data from the data warehouse. Thanks to a multitude of APIs, this is easy to do and results in meaningful customer profiles.

Personalization Truly know your customer

Information from sales discussions, insights from customer service and marketing, the inclusion of customer data from social media, and information about the weather, politics, or stock prices facilitates the precise alignment of all your actions with your customers’ day-to-day environment. With this information, you are laying the foundation for personalized customer relationship management, making it possible to generate individualized next best actions.

Your employees deserve a 360° view

Often, companies make promises such as “In our company, the customer is the focus” or “We provide support quickly and without red tape.” However, what happens if your employees cannot keep this brand promise in the first place? Because they only have a limited view of the customers and their range of services or have no customer history? Or, maybe because they may or can only service some of the contact channels? Or because they have no decision-making power and goodwill budget? Give your employees the tools they need, and they and your customers will thank you for it.

Your customers deserve a 360° view

Companies are often so preoccupied with themselves that they work past customer needs and develop processes based only on their internal perspective.

Would you like an example? A commercial business separates its customer service from its store and eShop. The result is a confusing service experience for customers when they switch channels and notice that their provider’s online and offline worlds do not seem to go together. Another example: An insurance company is partitioned into service categories such as cars, household, accidents, travel, etc., and assigns its customers to these service silos. Confusion and disappointment among customers are pre-programmed. But it doesn’t have to be this way.

The 360° perspective helps provide the best service to customers – across departments and company-wide.

Customer relationship management – personalized and proactive

By using an integrated data pool to make informed decisions, you provide the best possible service:

  • A 360° view to accompany your customers personally
  • Targeted marketing based on all previous interactions
  • Data analyses for strategic business decisions
  • The easy integration of existing backend systems
  • Little training is necessary thanks to the intuitive operation

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Related Capabilities


BSI knows your business

Whether sales, marketing or service: you can put our two million code lines and promising solutions together with equal ease – through uncompromising technology, a highly flexible data model and a captivating user experience.


Set up trigger-based, highly personalized customer journeys within 15 minutes with BSI. They help you provide an unforgettable experience and maximize your business success.


BSI offers a central, virtual advisor workstation with access to all relevant customer information. This improves the chances of a successful business conclusion.


BSI’s guided processes enable more efficient handling of customer issues. This saves you time and money in the long term, and makes your customers happy.


BSI provides you with powerful analytics, clearly arranged reporting dashboards and the possibility of data-based challenges to your decisions. BSI is your direct access to business intelligence.

Next best action: BSI.

The next best action: Network your goals with BSI.

Zeno Hug, Creator of Customer Delight

+41 58 255 99 59


BSI Customer Suite

Provide a truly compelling customer experience with seven products – all in one solution.