The digital customer dialogue of the future
The digital tornado transforms marketing and communication at a high rate of speed. There are therefore many prognoses about the future of the customer relationship and marketing. But how can one separate the hype from developments to be taken seriously? In partnership with BSI, the think tank W.I.R.E. conducted on a project over several months in search of answers about the future of digital dialog. This resulted in the study "Decoding Digital Marketing - Scenarios for the future of men-machine interaction". The blog series “The digital customer dialog of the future” takes this up and translates the study results for various industries, professions and fields of application.