Why CRM?

16 good reasons for CRM

CRM is not a department or IT solution. CRM is a promise. A promise to customers, who through the 360° view, guided processes and integrated communication channels, can be personally, quickly and competently served. It’s a promise to employees, who can access all relevant information through a single application. And it’s a promise to companies, who permanently benefit from increased efficiency and added value due to the customer orientation. Why CRM? We've started a 16-part blog series covering the individual aspects and relevant success factors, the ROI and benefits for companies, customers and employees, in which we share the experience and know-how we have gathered from 16 years of BSI CRM in use among our customers.


All the articles are currently available in German only.