BSI Blog

Here, we introduce our customers and projects, share inspiration as well as our know-how about CRM, marketing automation, customer journey management, service excellence, technology trends and the future of customer interaction.

Not all of our blog articles are available in English. Check out our German blog for more articles. Would you like to stay up to date? Subscribe to selected topics with our newsletter.



Portraitbild von Thorsten Heinen im Breitformat

On behalf of the customer

Long-term sustainability instead of short-term profit targets and ongoing relationship management instead of perfunctory tactics. Bankhaus Metzler is...

Rent – buy – drive

Did you know that Deutsche Bahn maintains one of the largest vehicle fleets in Germany? As surprising as that may sound, it’s true. However, behind...

Yes, we care

Sylvie Meyer makes doers. Whether employees or customers, she empowers people as Head of Sales and a Member of Management – and in the process, makes...