When data starts to think
Artificial intelligence and automation: unbeatable together
Why AI? With a state-of-the-art CRM system, companies can collect and manage customer data. Yet, how can they use the data in a meaningful way? ML algorithms are like data detectives that help search through the mountains of data and make them useful. This is how marketers and sales people benefit from the power of AI: smarter customer support, smarter service for potential customers, a greater degree of efficiency, and unimagined opportunities in terms of the customer experience.
- Marketers: AI power with a click of the mouse? It is as simple as it sounds. In BSI Studio, there are various “brains” available to be used as steps in the customer journey design. They handle tasks from lead scoring to churn detection.
- Marketing technologists: With the graphical Brain Editor, development components of ML steps that would normally have to be programmed can be assembled by drag-and-drop.
- Data scientists: The inner workings of “brain” blocks can be configured if knowledge is available about neural networks or genetic algorithms