We love our customers.
And we love software.

Who we are

Impress your customer – we know you will. With our software solutions for customer relationship management (CRM) and marketing automation, you can guide your customers through their entire customer journey. BSI was founded in 1996 in Switzerland and now has 324 employees. Revenue of CHF 58 million in 2019. Our winning formula: unconditional customer proximity, a flat organization, and strong values.

We make it

Everyone talks about digitization – BSI lets actions speak. Software solutions from BSI score as smart and user-friendly tools. They support companies with their customer dialogue digitization and customer satisfaction mission. Here are the five reasons that speak for software made by BSI.

  1. We make software for people – and have done so for over 20 years.
  2. Our software helps our customers better support their customers and amaze them.
  3. We offer truly full service – from software design and development to deployment.
  4. “Made by BSI” stands for “Made in Switzerland” and “Made in Germany.”
  5. Our solutions combine the best of CRM and marketing automation for a perfect customer journey across all touch points

BSI values

1. We love customers and software

Happy customers, experienced teams, groundbreaking technologies, firm prices, and firm dates. That is what makes us different. We make smart software at the customer interface but for other key processes as well.

2. There is a lot we can do, but we can’t do everything

BSI successes are team successes, thanks to our open collaboration with customers and partners, and open interfaces to third-party systems. We do everything we can to provide the best software at a reasonable cost that is well integrated into the IT landscape.

3. We are not satisfied yet

Our success evolves from good products, good services, and good employees. And from the desire to continue to make our solutions better and better – for our customers and jointly with our customers.

Do you have any questions about the world of BSI?

If so, I would be happy to answer them! Always within 24 hours, usually even faster than that.

Send a request


BSI success stories: our customers

From banking and insurance to retail, from analysis to satisfaction. From the Contact Center and the CRM system to the marketing automation platform. We are happy about each new success story from our customers that we can share. Here, you can find a selection of exciting customer projects.

Explore customer projects

BSI brain food: our studies

We watch trends in the market related to the topics of CRM, omnichannel, and marketing automation. We listen carefully to what our customers tell us. And we ask our customers’ customers what exites them. This approach gives rise to exciting studies and white papers, with partners or without.

Browse through our studies

Meet the team

We are a team of people with visions and values. We are craftspeople. We love software and our customers. At BSI, the chef cooks and serves the food. Plus: We only hire good people. For more details about the values that define BSI and the people behind it, please click here.

Get to know the BSI team

BSI technology: our craft

Our mission is to develop good software, and we invest a substantial amount of our revenue into product development. Depending on the challenge at hand, we select the right technology or the appropriate framework: Java, JavaScript, HTML5, CSS, Scout JS, Angular, etc. We offer our customers sustainable business applications that can carry on without us and are easy to integrate into existing IT landscapes.

Our technology

Full service: Everything needed from a single source

We are your partner and at your side through each phase of successful software projects from A to Z. With innovative software development, proven project management and corresponding services, we support you with analysis, specification, roll-out, maintenance and upgrades. The integration of systems? Our area of expertise. Operation cloud-based or on-premise? As you wish.

Discover Services