Marketing automation Trigger-based micro-journeys

BSI helps you break away from the classic mass marketing campaign and reach out to your customers individually: by providing the right content at the right time on the right channel, with well-defined, trigger-based activities; in fact, they are customized to your customers’ personal lifecycles.

Marketing-Automation

Digital micro-campaigns Lifecycle triggers

No longer does marketing consist of linear campaigns with exact start and end dates. Instead, marketing in the new digital world consists of various micro-campaigns, with a path triggered by customers’ life events and behaviors. Altogether, it brings about a greater whole – the customer journey.

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Marketing automation capabilities

An example: bathing suits in warm and sunny weather only

Summer is near, and you would like to introduce your new swimwear collection to your customers. Studies show that interest in bathing suits and swim trunks is greatest when it is hot outside. Therefore, you want to make sure that your newsletter with the latest swimming season trends does not arrive at your customers’ on the rainiest day of the week. Would it, therefore, be possible to check the weather forecasts for all the locations where your customers are as well? Yes, it is possible! The necessary steps are already incorporated in BSI – and are built into your campaign via drag and drop.

Everything else you should know about marketing automation

Our definition of marketing automation is the software-based planning, automatic execution, and analysis of highly personalized marketing campaigns and processes or workflows across all touchpoints and in real time. Marketing automation software intelligently coordinates all communication channels. It supports business processes and departments with its functionality and can be implemented without complex IT projects.

The benefits of marketing automation are apparent: greater efficiency, more data intelligence, and better customer experience. Marketing processes become more efficient, while marketing and sales become more effective. In addition, from the customer’s point of view, it creates a highly personalized experience that perfectly meets both future and current clients’ needs. This increases customer satisfaction – and, ultimately, sales.

Related Capabilities

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BSI knows your business

Whether sales, marketing or service: you can put our two million code lines and promising solutions together with equal ease – through uncompromising technology, a highly flexible data model and a captivating user experience.

Marketing

Set up trigger-based, highly personalized customer journeys within 15 minutes with BSI. They help you provide an unforgettable experience and maximize your business success.

Sales

BSI offers a central, virtual advisor workstation with access to all relevant customer information. This improves the chances of a successful business conclusion.

Service

BSI’s guided processes enable more efficient handling of customer issues. This saves you time and money in the long term, and makes your customers happy.

Insight

BSI provides you with powerful analytics, clearly arranged reporting dashboards and the possibility of data-based challenges to your decisions. BSI is your direct access to business intelligence.

Next best action: BSI.

The next best action: Network your goals with BSI.

Zeno Hug, Creator of Customer Delight

+41 (56) 484 19 59

zeno.hug@bsi-software.com

BSI for your industry

Banking, insurance, retail are three core industries; three strong communities with “Be Involved” processes. And with BSI, a guarantee of more than just three advantages. We speak your language.

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Banking

BSI is perfectly geared to the regulatory requirements of the banking market, and helps you digitize your customer relationship.

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Insurance

You can not only design the internal processes of your highly complex sales structures to be more efficient, but also enhance the customer experience.

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Retail

BSI supports you with seamless processes along the customer journey – from the cash register to the contact center.