Health Customer engagement in the health insurance sector

Accompany your customers from the first touchpoint to the last and map their customer journeys in BSI. The solution makes this happen by relying on hyperpersonalization and a multi-channel approach supported by AI. BSI Health is the industry solution for private health insurers and statutory health insurance providers and is specifically adapted to Swiss market requirements.

These companies and many others count on BSI

Multi-channel Lead management

The solution’s lead management conforms to the specific requirements of the health insurance market and supports agency and direct sales. The integrated outbound process facilitates intelligent, concrete outreach to new customers while also considering statutory data protection policies and industry agreements. The addition of new prospects and leads to the system occurs via social media, websites, competitions, etc. Besides performing a highly accurate check for duplicates, the source records opt-ins and customer interests.

Michael Schneider, Head of Marketing at SWICA

With BSI CRM, we have been able to accomplish a lot in terms of supporting our individual and business customers, and we have come to know BSI as a reliable and committed partner. So, it only made sense to rely on BSI in the areas of marketing automation and lead management as well, especially since BSI has won us over in terms of its versatility and user-friendliness.

360° view Integrated partner management

Whether your contacts are corporate customers, individual customers or service providers, BSI combines all relevant data from your contacts in one platform. Your employees can use a tool to communicate with these partners. They can see the relationships between them and can provide pertinent information at any time. Each partner type has its own individual 360° view.

AI support Intelligent customer relationships

BSI provides powerful AI support to allow you to work with your customers in an even more targeted and intelligent manner. Examples include customer clustering, target group and audience definitions, automatic e-mail classifications and routing or churn detection, and proactive customer contact.

Powerful analytics Benefit from customer insights

Use your customer intelligence to determine which actions are successful with your leads and customers. BSI will give you powerful analytics, clear reporting dashboards and the opportunity to make data-driven decisions.

Tried-and-true standard interfaces

Integrating individual interfaces is our core competence. The following standard interfaces to the most critical systems are already part of BSI:

  • Core system: Adcubum Syrius
  • Offer system: Adcubum Syrius 0A, Klick.net
  • Archiving system: Filenet and others
  • Data warehouse: various systems
  • Telephony: various CTI and ACD systems, Skype4Business, Genesys
  • Swisscom directories
  • Groupware: Outlook and Lotus Notes (people, appointments, tasks, e-mails)

Next best action: BSI

The next best action: Network your goals with BSI.

Adrian Bucher, Creator of Customer Delight

+41 (41) 766 86 02

adrian.bucher@bsi-software.com

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