“It's not enough these days to excel in each channel. Cross-channel is a must.”
Anja vom Hofe, Walbusch
BSI CRM & BSI PoS for Walbusch
CRM multichannel mail-order business solution
Walbusch is popular among many men as an outfitter and shirt specialist (“the shirt collar with no buttons”). The men’s collection is flanked by a women's collection under the motto “fashion by women for women”. The family business, headquartered in Solingen and with outlets in Austria and Switzerland, appeals to quality-conscious customers who value comfortable, high-quality clothing.
The primary emphasis of the company is its catalog business, although Walbusch is increasing concentrating on the combination of its catalog, online shop and specialty shops. Towards this end Walbusch is developing, along with BSI, a CRM multichannel mail-order business solution that covers its entire operative ordering and service process. As an added feature, in addition to mail-order business channels such as phone, written order entry, e-mail and Internet, Walbusch is also integrating the cash register software of its sales outlets into the BSI CRM solution and putting its innovative strength and customer proximity to the test in the process.
“We define ourselves through the personal customer dialogue: We want to make things as easy as possible for our customers and strive for active channel management.”
Cord-Henrik Schmidt, CEO Cord-Henrik Schmidt