BSI CRM for Tamedia

All company departments are networked with BSI CRM, while data storage is standardized

Product: BSI CRM | Industry: Media & advertising

Tamedia is a Swiss media company with headquarters in Zurich. With its daily and weekly newspapers, magazines, online platforms as well as newspaper printing facilities, Tamedia is considered one of Switzerland’s leading media companies.

All company departments are networked with BSI CRM, while data storage is standardized and customer data is efficiently made usable, without impacting the competitiveness of the individual titles.

“I was won over by the 360° view combined with the displaying of statistics and customers in a straightforward user interface.”

Marcel Tappeiner, Tages-Anzeiger/Newsnet Publishing Management

Highlights

  • Company solution with complex authorization logic and comprehensive rights management
  • Consolidated customer data facilitates a single customer view and early trend recognition
  • Controlling and planning tool for company management
  • Acceptance among staff was achieved through easy operation and ergonomic user interfaces