BSI CRM for Schluetersche

Uniform customer care across all channels

Product: BSI CRM | Industry: Media & advertising

The Schlütersche success story began with the company’s founding in 1747 and has always been based on innovative products and a good instinct for future markets. This led to its publishing of first commercial telephone directory for the city of Hannover back in 1930, the predecessor of today’s Yellow Pages.

Schlütersche has also managed its entry into the Internet age with flying colors. Its business model today is shaped by cross-media directories supplemented with add-on marketing services. Working throughout Germany, the media group’s more than 900 employees advise and service customers with the planning and implementation of promotional activities in print, online and mobile media. The primary focus of their efforts is concentrated on industry directories, search engine marketing, social media and industry-specific specialized media. BSI CRM supports the team with its 360° customer view along with its efficient and its uniform customer care across all channels.

“The CRM from BSI best matched the requirements defined by Schlütersche, and was the best in several areas, especially when it came to user-friendliness.”

Gernot Glawe, project manager for the CRM project at Schlütersche